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GWP Packaging

Corrugated cardboard packaging expertise & innovation

GWP Protective

Widest range of protective cases with custom foam in the UK


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Performance Packaging

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Calculated Packaging Performance.

Precisely engineered packaging that guarantees protection for fragile, valuable products

Whilst ensuring your packaging is cost effective is always a key consideration, it’s not always the most critical factor. Sometimes the cost of the packaging is almost irrelevant. What really matters is the protection of the item during transit or storage.

Let’s say your company produces a highly specialised component. It could be for an aerospace manufacturer, the military, even a high end Motorsport team. This component could be worth tens of thousands of pounds, maybe more. Is reducing the cost of the packaging really that important? Or is it more important to guarantee your component is safe?

Engineered product protection
Your packaging can be designed to include the specific level of protection required for your products or items

Another example might be mission critical products.

Perhaps these will be supplied to the armed forces or a large infrastructure development. If this product arrives at its location damaged, it could cost thousands in delays. If being sent to a war zone, damage could endanger  lives.

Again, is cost or performance of your packaging more important?

01: What is Calculated Performance?

Calculated packaging performance – what is it?

By working with GWP Group, your business can take advantage of one of the few design teams in the UK to utilise a revolutionary piece of software. This software enables a precisely calculated level of shock protection to be engineered into your cushion packaging. In effect, you get precisely calculated packaging performance.

Specifically, it enables the accurate calculation of cushioning performance for any Plastazote foam packaging designs, over a huge range of accidental damage scenarios.

Using this software, your foam inserts can be designed by GWP to reduce the level of shock experienced by delicate, highly calibrated and expensive items if they are dropped during transit or storage.

This shock can be reduced to such a degree that the packaged product sees only a tiny fraction of the shock experienced by the outer case.  On impact with the ground, a well designed foam insert will control the level of deceleration, thereby minimising the G-force experienced by your product.

The bottom line?

It ensures that your products, tools or components benefit from the exact level of cushioning performance required – eliminating breakages and damage in transit.

02: How it Works.

How the software and design process can create tailored performance

The software essentially works by using data known as “dynamic cushioning curves”. Different foams, grades and densities exhibit their own characteristics, and the “curves” show the level of shock (peak G-Force) transmitted through each of the foams at a given thickness against a range of loadings.

These curves have been generated through extensive drop testing conducted by the manufacturer of the material, Zotefoams PLC.

The tests were conducted by measuring the force transmitted through a foam block of known dimensions, with the impacting force being altered by using a set of weights and variable drop heights.

Calculated packaging performance
High performance foams such as Plastazote have undergone extensive testing to create accurate performance data

If static loadings are too low, the impact energy is insufficient to compress the cushion. This results in a sudden deceleration of the impacting weight and therefore an increased transmitted force. This, in turn, leads to potential breakage of the equipment.

If too high, the impact energy compresses the cushion too rapidly until the cushion “bottoms out” onto the supporting surface. This scenario is also likely to see damage caused to the packaged components.

03: Product Analysis.

How the packaged item affects protection and packaging requirements

Another key parameter for the design is the fragility of the article that needs to be cushioned  by the foam inserts.

This can obviously only be determined accurately by subjecting the item to a series of gradually increased decelerations to determine the deceleration at which damage is caused. Such destructive testing is however not always practical (especially with high value equipment).

As such, typical values are provided by the software, as the table below indicates.

Table of deceleration statistics for differing product types

Peak Deceleration

Article Type

Up to 40 G

Hard disk drives
Gyroscopic instruments
Delicate electronics

40 – 60 G

Computer monitors

60 – 80 G

Audio and television

80 – 100 G

Household appliances

100 – 120 G

Machine tools
General equipment

04: Additional Statistical Data.

Other data that is utilised in creating performance packaging

Besides the static load calculations detailed above, most foam protection & insert designs are based only on first drop data. For certain grades of foam it is important consider changes of the foam properties with repeated impacts when designing the insert.

Tests indicate however that the fatigue effects caused by repeated impacts reduce significantly after the initial 3 impacts. The cushioning calculator software allows for this, ensuring that regardless of the end use, any foam insert designed using this methodology will offer your products a customised level of protection.

The calculated packaging performance system can also take into account differing drop heights.

By default, the software uses drop heights defined for the design of packaging for military level J (UK Ministry of Defence specification for packages that are required to last a minimum of 2 years worldwide), although this can be modified as required.

Eliminate transit damage
Once the protection levels have been calculated, precision manufacturing techniques are used to create your foam inserts

Creep (compression of the material by long term loading), and temperature (foams are generally thermoplastic, i.e. they will soften at higher temperatures and harden at lower temperatures) are also considered.

Depending on the dimensions of the article it may be necessary to subdivide the required area of foam to achieve a stable cushion or use load spreaders to spread the weight of the article over a larger area than its natural side.

To maintain a stable cushion when subdividing the foam the thickness of the cushion should not exceed twice its length or width.

Finally, the effects of vibration – accounting for the fact that at certain frequencies vibrations may be attenuated by the cushion, even though this is an uncontrollable factor – can also be factored in.

Table of drop height data

Weight Range

Drop Height

Type of Handling





0 – 9

0 – 20



1 person throwing

10 – 22

21 – 50



1 person carrying

23 – 110

51 – 250



2 people carrying

111 – 225

251 – 500



Light handling equipment

226 – 450

501 – 1000



Medium handling equipment

Above 450

Above 1000



Heavy handling equipment

05: Video.

See the design process at GWP in action.

Please view the video below for further details of the full, in depth design process carried out when creating high performance protective packaging.

06: Summary.

Why you should consider calculated performance packaging

GWP Protective’s award winning design team are one of the few in the UK to utilise this revolutionary piece of software which enables an engineered level of shock protection to be designed into your foam inserts.

This program provides the design team with a rapid and flexible approach to foam protection and insert engineering by enabling them to accurately predict performance and design parameters for Plastazote foam cushion applications over a wide range of conditions and handling situations.

Your engineered foam inserts (also sometimes referred to as cushion packaging) are designed to reduce the severity of shock on any delicate, highly calibrated and expensive items during your handling and storage processes.

Their purpose is to reduce the transmitted shock generated by mishandling of the protective case to such a degree that it will not result in damage to the packaged article.

Performance packaging
GWP are one of very few foam converters that can offer a genuinely tailored level of performance in your foam packaging

This enhanced protection system works by allowing a highly controlled level of deceleration within the foam insert.

When coupled with expertise in case manufacture, and the huge range of both branded and bespoke cases available through GWP Protective, it ensures you can source a truly market leading protective solutions for any product, equipment or environment.

Ultimately, it ensures that you can specify the exact level of cushioning performance required – eliminating breakages and damage in transit.

Benefits to your business

  • Allows for creation of cushion packaging with exact levels of protection
  • Uses advanced data and calculations
  • Eliminates damage to your items caused by impact, shock and vibration
  • Potentially significant cost savings on damaged items
  • Improves end user satisfaction, aiding repeat business
  • Perfect for “mission critical” operations
  • Identification of perfect foam grades and exterior cases
  • Widely used in aerospace and military applications
  • Expert design engineer allocated to your project

Further Reading...

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Find Out More.

Free advice and guidance from an experienced packaging design team

If you have issue with transit protection, damage to important items, or just want to improve the performance of your packaging, please do speak with a member of the GWP design team today.

Phone GWP Group

01793 754 444

Mon - Fri 08.00 - 17.00
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[email protected]

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Could your business use calculated packaging performance to avoid transit damage?

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GWP Group. Unit 20, Chelworth Park, Cricklade, Swindon, SN6 6HE, GB

TEL: 01793 754 444 | FAX: 01793 754 445
EMAIL: [email protected]

Business Hours: 08.00 a.m. to 17.00 p.m. Monday to Friday

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