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01722 416 440
Mon - Fri / 08.30 - 17.00
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[email protected]
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Foam laser etching

Laser Etched Branding.

Add logos, instructions and more

Foam Laser Engraver or laser etching has a number of benefits. The most widely used application however is to add branding and logos to foam products. This provides ongoing brand awareness.

However, there are a wide number of other applications. This includes adding instructions, part and batch numbers, and even warnings and health and safety information. Ultimately, a foam laser engraver can enhance both the aesthetic appearance and usability of your foam inserts.

01: Key Benefits of Foam Laser Engraving.

Foam laser etching adds branding or information to improve usability of your case inserts

Many people are aware of the term “laser cut foam”, although what is less known is that it is very rare to actually cut foam with a laser. This is usually done using die cutting, waterjet or CNC routing methods.

However, lasers are used for one very important part of manufacturing – etching / engraving logos, branding, part numbers, instructions and indeed any type of information directly onto the foam.

This offers an number of benefits – and opportunities – to your business.

7 benefits of a using a foam laser engraver

  • Ideal for logos, branding, identification and instructions
  • Exceptional accuracy and clarity
  • Longer lifespan and hard wearing compared with printing techniques
  • Almost limitless possibilities through CAD software integration
  • No impact on foams’ performance or properties
  • Can be used in conjunction with die cutting, CNC routing and water-jet techniques
  • Low origination cost

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Foam laser etching is surprisingly versatile. It is ideal for branding and logos. It can be used for batch identification, warnings and instructions. It can be used to simply enhance your foams aesthetic appearance. And perhaps most importantly, it allows another branding opportunity for your business.

02: Enhance Foam Inserts.

Enhance any foam insert with branding, instructions & identification

Foam laser engraving, also known as laser marking and laser etching, is frequently used on GWP Protective’s foam inserts, either for branding purposes (e.g. logos).

However, it is also frequently used for helping with identification, trace-ability, inspection purposes or even to provide instructions to the end user.

Foam laser engraving
Foam laser engraving can be used to recreate highly complex logos and branding, creating a striking visual impact on your case inserts

In contrast to printed and / or stencilled ink based printing and marking techniques, a foam laser engraver has a much longer lifespan and is far more resistant to scuffs and scratches.

As data is fed into the foam laser etching equipment via the latest CAD software, there is almost no limit to the logos, text or images that can be achieved.

All this is coupled with excellent detail and clarity thanks to the fine tolerances and exceptional accuracy of the laser, whilst not affecting the properties and performance of the foam material.

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Download: 15 Crucial Considerations...

…when protecting your high value, fragile or business critical tools, products or equipment. Find out how you can eliminate transit damage and reduce costs too

03: Applications / Images.

Image gallery highlighting typical applications / uses for laser cut foam

View a selection of foam inserts and packaging that have been enhanced through foam laser engraving. Please click the individual thumbnails for a larger view.

04: Laser Etching Process

The process of applying laser etched branding to foam

In simple terms, the process involves a laser as a high energy source of radiation, irradiating the material / foam in a controlled manner. The energy from the laser is then absorbed by the foam and converted into thermal energy (heat) causing a reaction within the material.

There are three methods by which this technology works on foams such as Plastazote.

The first method is commonly known as engraving, a process in which the surface of the foam is heated to such a temperature that it chars the foam, creating a darker colour.

Secondly, it can remove the foam material entirely through heating to create a depression in the surface.

The final method is referred to as ablation. This involves partial removal of the materials coating, to reveal markedly different colours underneath. This involves the use of specialist laminated foams to achieve the desired effect.

Balluff protective case
A protective case manufactured for Balluff, including different coloured foams and a laser etched logo

Of course, these techniques can be used in conjunction with die cutting, water jet and CNC routing.

This ensures your foam inserts and transit packaging solutions will be perfectly tailored to your products and the exterior case, as well being visually attractive and / or providing important instructions and markings

Free Guide: GWP Protective 15 considerations for protection

Free Guide

15 crucial considerations for protecting your items

Get your free guide highlighting the 15 critical points to consider when protecting high value tools, products or equipment.

05: GWP Protective.

Over 25 Years experience in manufacturing successful foam products

Your business can now benefit from working alongside foam converters with over 25 years experience. Besides foam laser etching, by working with GWP Protective you can take advantage of a number of other services.

This includes foam case inserts providing precisely calculated levels of foam protection, a custom design service, and being able to source your exterior protective cases and foam from a single supplier.

Laser cut foam
GWP Protective can supply laser cut foam, using a range of precision manufacturing techniques such as CNC routing and waterjet cutting

Your foam inserts and laser engraving will be will be designed and manufactured in a clean, modern production environment using advanced CNC equipment. A dedicate designer and support team will not only sure the correct design for your application, but that it is delivered on time and on budget too.

As a result, you can be certain that your foam inserts and packaging will always be of the highest quality.


Find out more about laser cut foam and branding options

If you are interested in this low cost way of adding important information – or the wow factor in terms of branding – to your case foam, please get in touch.

Phone GWP Protective

01722 416 440

Mon – Fri 08.30 – 17.00

Email GWP Protective

[email protected]

Email a case / foam expert

Are you interested in the branding opportunities offered by foam laser etching?

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GWP Group - Innovators in Protective Packaging
Contact Information:

GWP Protective. Unit 1 Hurricane Close, Old Sarum, Salisbury, SP4 6LG, GB

TEL: 01722 416 440 | FAX: 01722 416 420
EMAIL: [email protected]

Business Hours: 08.30 a.m. to 17.00 p.m. Monday to Friday

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