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Single Source
Source foam & outer pack together
UK Trade Supplier
Tailored pricing on all orders
Expert Foam Converters
More than 25 years experience
Luxury foam packaging

Added Value Packaging

Perfect for high value, premium markets (e.g. fragrance / spirits)

Besides being used to protect valuable items, luxury foam packaging is increasingly being used to enhance the sales of high value consumer goods in retail environments.

Being perfect to position your brand within premium sectors – or to differentiate your product in a saturated market – value added retail foam packaging can help to gain shelf space, catch consumers’ attention and improve your sales and profitability. Read More

Available Colours:

Black foam
Grey foam
White foam
Yellow foam
Lime foam
Olive foam
Light blue foam
Blue foam
Purple foam
Pink foam
Red foam
Orange foam
  • No obligation (and no pressure) quotes for any case
  • Impartial advice from UK based experts
  • Competitive pricing and full customisation options


Detailed information on Luxury Foam Packaging

If your brand operates in luxury or premium sectors – such as perfumes / fragrances, designer goods and high-end drinks to name just a few – you’ll understand how difficult it can be to gain brand awareness and sales. And if you are trying to break into one of these markets, or position your brand as premium product, the challenge can be even greater.

However, the use of luxury foam packaging is a little-known advantage that can help catch consumer attention, whilst providing a premium feel to your products.

Plus, as it’s use is still relatively rare, using foam for retail packs can provide a real point of difference when compared with your competitors.

Luxury foam packaging can also create a truly striking appearance for your on-shelf packs, with a wide range of colours ensuring brand consistency, which can be enhanced further with engraving of logos / branding directly onto the foam surface. This can play a key role in grabbing consumer attention and, ultimately, helping to drive sales.

Protection as well as presentation

Besides the aesthetic impact and positioning of your brand as a luxury option, there are a number of other compelling arguments as to why your business should use retail foam packaging.

Firstly, foam will actually provide a great deal more protection during transit and handling than traditional card cradles and inserts. This not only limits returns and wastage (which depending on the value of the product can soon add up), but also helps to avoid disappointed consumers as well as negative brand association).

The Plastazote foams that your luxury packaging will be manufactured from are also odourless, inert and UV stable (this final point ensuring high quality is maintained even for slow moving lines). This means they are particularly suited to presentation foam applications.

Further to this, even if your products are in contact with the material for a prolonged period of time, the foam will not mark or stain the item(s) within. In fact, as with the damage protection detailed above, using foam can actually help reduce surface scratches or marring.

And finally, as the manufacturing / foam conversion processes used allow for exceptional accurate cutting and tolerances, you can be certain of a perfect fit between product, foam insert and outer packaging.

Key Benefits of luxury foam packs at a glance

  • Provides a premium feel to packaging (helping brand positioning)
  • Creates a striking visual impact to catch consumer attention
  • Wide choice of colours and laser marking of logos etc.
  • Exceptionally tight tolerances, ensuring perfect fit between product, foam and outer pack
  • Odourless, inert and UV stable
  • Will not stain or mark products, even after prolonged contact
  • Provides cushioning protection during handling / transit (reducing damage)


Common questions about foam packaging

Interested in using luxury foam for your retail packaging, but have some questions? The below covers the most commonly asked questions regarding this product, but if you are still stuck please email or call us for further assistance.

Can using foam packaging give a premium feel?

Foam for luxury / retail applications can provide a very high end, premium feel for your product packaging. This is thanks to the high-quality finishes, smooth surfaces, precision fit and tactile nature of the material itself.

What colour foams are available?

Plastazote foams are available in a range of more than 20 colours. Whilst this means it is not possible to exactly reproduce a specific Pantone, in practice a close match can usually be achieved. It is also possible to layer foam of differing colours to create a range of differing (and striking) visual effects.

Can the foam itself be branded?

Whilst it is technically possible to print onto foam, the results tend to not be particularly sharp or durable. A much better option is to laser engrave logos, text and graphics directly onto the foams surface. Using a laser ensures very accurate and crisp artwork reproduction, which will be much longer lasting too.

Why don’t many luxury brands use foam packaging?

The use of foam for luxury packaging is still relatively infrequent – although fast growing in popularity. What this means however at this moment is that because its use is not widespread, luxury foam packaging can provide your brand with a real point of difference, helping your brand stand out in what are often very competitive markets.

Will foam packaging smell when the outer pack is opened?

Plastazote is completely odourless, meaning that there will be no chemical or unusual smell upon the end consumer opening any pack. As the foams are inert, they will also not mark or stain products, and are also unaffected by UV (i.e. they will not break down and / or fade).

Free Quotes / Advice

See how you can drive sales using luxury foam

Although GWP Protective originally started business creating high performance foam inserts for industrial applications (such as case inserts and tool control), it soon became clear that the precision manufacturing and design led approach taken could be translated successfully to other industries too.

So, over the course of more than 25 years, many premium brand owners began sourcing luxury foam inserts – as well as sample case foam – to position their brand and drive sales.

But the other elements of GWP’s service remain. Free impartial advice. A dedicated designer and project manager. Competitive, no obligation quotes on any volume. And the highest quality end product available from a UK foam converter.

Alternative Foam Options

Dividers, inserts, packaging and more

Besides high end foams for retail applications, you can source a wide range of other foam packaging products from GWP Protective.

Gift box presentation foam

Gift Box Foam

Add the wow factor with foam inserts for gift packs

Sample Foam

Improve your sales pitches with sample cases / foam

Retail foam packaging

All Presentation

All options for using foam for presentation applications

Packaging foam end caps

End Caps

Low cost, low material transit protection solution

Ethafoam packaging inserts

Foam Packaging

Single trip packaging foam tailored to your products

Foam packaging blocks

All Foam Options

More than 25 years experience in foam conversion

Compatible Outer Packaging

Products ideally suited to use with luxury foam

Sample cases

Plastic Cases

Lightweight plastic cases for sample presentation

Retail packaging and POS

Retail Packs

High quality, printed retail packaging to grab attention

Unboxing packaging (ecommerce)


Ecommerce packaging perfect for online sellers

Corrugated packaging

All Options

Click here to see all outer packaging options

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Here to Help

Contact a member of our sales & support team directly

Dan Wellings

Dan Wellings

Product Adviser

[email protected]
01722 416 440

Richard Coombes

Richard Coombes

General Manager

[email protected]
01722 416 440

Ian Heskins

Ian Heskins

Business Development Director

[email protected]
01793 754 444

01722 416 440

Mon - Fri 08.30 - 17.00
Email GWP Protective

[email protected]

Email a case / foam expert

Drive brand awareness, differentiation and sales using luxury foam packaging for retail

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GWP Group - Innovators in Protective Packaging
Contact Information:

GWP Protective. Unit 1 Hurricane Close, Old Sarum, Salisbury, SP4 6LG, GB

TEL: 01722 416 440 | FAX: 01722 416 420
EMAIL: [email protected]

Business Hours: 08.30 a.m. to 17.00 p.m. Monday to Friday

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