Custom printed boxes

Packaging with custom print can help capture consumer attention in retail environments. It can aid brand recognition. Carry important information, instructions and health and safety details. Even feature promotional info. At the very least, printed boxes offer your business an opportunity for free advertising and promotion.

Product packaging, such as hanging tab boxes, cardboard window boxes or even outer sleeves, benefit massively from full-colour graphics to catch consumers’ attention. eCommerce packaging and subscription boxes may require simpler designs, but that does not make the print less crucial. Bold colours, logos, and a memorable “unboxing” experience significantly improve brand recognition and customer loyalty.

For relatively little additional costs, simple branding can make your postal mailers or transit and industrial packaging work harder for your business. Your print could be as simple as logos displaying your company name and branding as they pass through your transport network’s supply chains and various touch points.

Printing your corrugated packaging does not affect recyclability at the end of its life. The recycling process leaches inks from the pulp created before being disposed of safely.

Most printing methods allow your brand colours – including Pantone, CMYK references or other spot colours – to be accurately reproduced. This colour matching is essential for the consistency of your packaging’s appearance, which can help foster brand recognition and loyalty.

It is possible to have both the interior and exterior surfaces of your packaging printed. Combining inside and outside print is now common with many eCommerce packs. For this, the external surfaces feature simple, functional designs, whilst the inside is often bright, fully branded, and includes a raft of information and graphics.

Flexographic printing uses flexible plates to transfer ink to a substrate (i.e. material). Companies use this method for designs featuring 1, 2 and 3 colour logos and simple graphics, producing bold, high-resolution finishes. Flexo-printed boxes can be accurately colour matched – including Pantones – and use white inks.

Litho-printed packaging – also known as lithographic or litho-laminated – involves printing a full-colour design on paper. The printers then laminate the paper onto the corrugated material. This process enables a very high print quality as the fluting of the corrugated material does not affect the application of the ink onto the surface. Photographic quality images are easily achievable.

Digitally printed packaging can achieve a similar result to litho printing but in much lower volumes. Digital printing also requires no printing plates, making it cost-effective for lower volumes. However, the printing speed means that it is a relatively slow process (compared with litho) and would not be suitable or cost-effective for higher volumes. Digitally printed boxes are also perfect for limited product launches.