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Use of Cookies

GWP Groups’ use of Cookies on www.gwp.co.uk

Last updated: 16 May 2024

All of GWP Groups’ online content and services aim to be as useful, reliable and easy to use as possible. As with nearly every website and online service, this can sometimes involve placing small amounts of data on your PC, Mac, tablet, mobile phone or whatever browsing device you are using. These small files are known as cookies.

This page sets out how GWP Group uses cookies when you browse this website, and the choices available to you. Please use the table of contents to jump to a particular area of interest.

You can also view separate policies that cover Privacy and Terms of Use for the GWP Group website. You can download these policies (PDF) here.

Alternatively, please contact GWP on 01793 754 444 or marketing@gwp.co.uk should you have any questions or concerns regarding the use of cookies on this site.

Full GWP Cookie Policy

1: Quick guide and summary

1.1: This section has been created to provide the important information from the extended Cookies Policy in an easier to understand and more accessible way.

It avoids using legal terms where possible, and covers the key points of how and why GWP use Cookies on this website, and how you can object to this.

However, if you have any questions after reading this section and the extended policy below, please get in touch on 01793 754 444 or email marketing@gwp.co.uk.

1.2: Cookies are small encrypted text files that are stored on your device when visiting this website.

They cannot be used to identify you personally (although may be associated with personal data held elsewhere – see this privacy policy for more info), and these pieces of information are used to improve GWP’s services for you.

They provide additional functionality, features and generally improve your experience when browsing the site.

If you would like to find out more about cookies, their uses and how you can manage them, please visit www.allaboutcookies.org.

1.3: When you first visit the GWP website, you will see a notice on the screen reminding you that GWP sets cookies, and providing you with your options for accepting or managing these.

For information on disabling cookies, please view Section 5.

1.4: GWP Group uses a number of cookies to enable the more advanced features of this website. The main reasons we use cookies are as follows:

(a) To record data about the use of the website, in order to measure its success and improve it as required

(b) To personalize the content that you see on the website based on your browsing behavior and information previously submitted. This can include pre-filling forms to save you time, or displaying different offers and content.

(c) To serve GWP Group adverts on third party web platforms (such as Facebook, LinkedIn and the Google search network)

(d) To display (or not display as appropriate) pop ups highlighting offers and information on the GWP Group website.

(e) To determine and adhere to any privacy settings you have previously set.

1.5: Some cookies are set by GWP directly, whilst a number of third party service providers that GWP Group use to improve our website may also set cookies.

1.6: GWP are constantly looking to improve this website and information that is supplied to you. As such, the number and types of cookies can change as the site starts using new technologies or tools, or stop using older ones.

As such, this policy may be updated from time to time by publishing a new version on this website. You should check this page occasionally to ensure you are happy with any changes to this policy.

1.7: This policy was last updated on 16 May 2024.

2: About cookies

2.1: A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

2.2: Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

2.3: Cookies do not typically contain any information that personally identifies a user, but personal information that GWP stores about you may be linked to the information stored in and obtained from cookies.

3: Cookies that GWP use

3.1: Necessary cookies:

Cookie Duration Description
cookieyes-consent 1 year CookieYes sets this cookie to remember users' consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors.

3.2: Functional cookies:

Cookie Duration Description
sib_cuid 6 months SendinBlue sets this cookie to store unique visits.
__cf_bm 30 minutes Cloudflare set the cookie to support Cloudflare Bot Management.
TawkConnectionTime session Tawk.to, a live chat functionality, sets this cookie. For improved service, this cookie helps remember users so that previous chats can be linked together.
twk_idm_key session Tawk set this cookie to allow the website to recognise the visitor in order to optimize the chat-box functionality.

3.3: Analytics cookies:

Cookie Duration Description
_ga 1 year 1 month 4 days Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_gid 1 day Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
_gat_gtag_UA_* 1 minute Google Analytics sets this cookie to store a unique user ID.
_gcl_au 3 months Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
_ga_* 1 year 1 month 4 days Google Analytics sets this cookie to store and count page views.
_gat_UA-* 1 minute Google Analytics sets this cookie for user behaviour tracking.
_fbp 3 months Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
CONSENT 2 years YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.

3.4: Performance cookies:

Cookie Duration Description
_uetsid 1 day Bing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid 1 year 24 days Bing Ads sets this cookie to engage with a user that has previously visited the website.

3.5: Advertisement cookies:

Cookie Duration Description
YSC session Youtube sets this cookie to track the views of embedded videos on Youtube pages.
VISITOR_INFO1_LIVE 5 months 27 days YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
test_cookie 15 minutes doubleclick.net sets this cookie to determine if the user's browser supports cookies.
MUID 1 year 24 days Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
IDE 1 year 24 days Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
yt-remote-device-id never YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-connected-devices never YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId never YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests never YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
fr 3 months Facebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin.

4: Managing cookies

4.1: You can change your cookie preferences any time by clicking the cookie icon in the bottom left of the screen. This lets you revisit the cookie consent banner and change your preferences or withdraw your consent right away.

4.2: In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.

4.3: Blocking all cookies will have a negative impact upon the usability of many websites.

4.4: If you block cookies, you will not be able to use all the features on our website.

Further information

If you have any questions regarding the above Cookies Policy, how GWP Group treats your data, or for any other queries, please do not hesitate to get in touch.

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