Ecommerce Packaging

What many companies selling online neglect to consider is that their ecommerce packaging is the first “physical” interaction that their customers will have with their business. Getting this first impression right is crucial.

As such, GWP Packaging will manufacture your ecommerce boxes, inserts, shippers and promotional packs bespoke to your requirements. By choosing custom ecommerce packaging, it not only allows for improved protection during transit, but can provide an unforgettable unboxing experience too. Plus you can select from a huge range of cost effective styles, designs, print and more.

Please see below for the range of ecommerce packaging your business can source and customise through GWP Packaging.

Packaging can be critical to your ecommerce business.

Its key job is of course to allow your products to reach your online customers in the same condition that it left your business. And whilst this may seem obvious, according to various studies the number of customer complaints relating to items arriving damaged is increasing (two thirds of consumers now suffer from packages arriving late, damaged or not at all).

This can prove hugely damaging to your business’ efforts to build brand reputation and loyalty.

Fortunately, well designed corrugated packaging can provide the quality of packaging that your brand deserves.

The benefits of this are two-fold. Firstly, by minimising customer returns, the associated costs of this (written off stock, cost of return postage, replacement product, admin etc.) is vastly reduced, minimising the costs to your business.

Secondly, the increased customer satisfaction can help to drive brand loyalty, word of mouth referrals and aid repeat sales. In essence, it enhances your brand reputation and perception.

However, the reliable supply of your online orders is not the only way you can enhance your brand perception and loyalty. In fact, ecommerce packaging can be a key way of promoting your brand and communicate your key messages to your customers.

There is an increasing importance on the experience buyers have when opening their products – some even take to social media to share the experience. It is therefore increasingly important then for the opening experience to be a positive one your customers.

As such, Your ecommerce packaging can be printed using a variety of techniques that ensure a high quality, professional finish.

From simple single colour printing of logos to the external surfaces, to high quality digital and lithographic print that is only visible once the pack is opened, there is an option to suit your brand positioning, budget and target customers.

This is in addition to a range of fittings and inserts which, besides protecting your products during transit, can also act to help improve product presentation upon opening the outer ecommerce packaging.

Please see below for a list of the most commonly asked questions on the topic of ecommerce packaging.

Can’t find the answer to your specific question? No problem! Please contact a member of the GWP team on 01793 754 444 or email packaging@gwp.co.uk, who will be happy to help.

GWP Packaging has been manufacturing successful corrugated cardboard packaging for over twenty five years.

However, the last 5 – 10 years has seen an explosion in the volume of ecommerce packaging produced, allowing us to partner with an ever more diverse range of businesses.

As a result, your business has an opportunity to work with a dedicated packaging design department, that as well as creating innovative and aesthetically pleasing designs will always consider the commercial implications to your business.

You can also take advantage of expert help and advice from a knowledgeable, experienced team, a free sampling service and completely no obligation (and no pressure) quotes on your specific requirements.