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GWP Group sponsorship for moto-racing rookie Max Cook

Matt Dobson: Last Updated 17th February 2022
Posted In: Community / Charity | Company News xx 31179

Max Cook Sponsorship

GWP announce continued sponsorship of rising star

GWP Group are delighted to announce continued sponsorship for up and coming moto racing star Max Cook.

Having sponsored Max in 2017 and 2018, GWP have extended this partnership into 2019 as he enters his second season in the Red Bull Rookies and the CEV Repsol Junior World Championship.

Now aged sixteen, proud sponsors GWP will be keeping a close watch on his success throughout the coming season.

Max Cook & David Mason
Max Cook presents GWP Director David Mason with a signed print as a thank you for the firms' ongoing sponsorship

Career History

Max started riding at 6 years old, but his passion for the sport meant he was competing by the age of 7. He initially raced in Minimoto and Junior GP British Championships.

Even at this young age,  Max achieved a large number of wins and a number of lap records. Some of his records have in fact stood for more than decade!

Max Cook first race
Max Cook taking part in his first competitive race... at the age of seven!

In 2015 Max competed in the Aprilia Superteen Championship. Riding with the Thundersport GB team, Max relished his first experience of big bike racing on big circuits. Remarkably, he won the championship that year and managed to set a few more records along the way too.

By the 2016 season Max had moved up to the British Superbike Moto3 Championship. This saw him race with Replicast on a Honda race bike. This season also allowed him to learn a number of the tracks he would compete on in later seasons.

2017 saw a move to Wilson Racing, on-board their Standard Moto3 machine. Continuing his winning streak, Max won that championship as well!

Stepping Up

Last year Max’s career took the next step as he was selected to ride for the Red Bull MotoGP Rookies Cup and the British Talent Cup.

Both of these championships have been created to not only discover but also develop and nurture young talented riders. The ultimate aim is to get them competing in the World Championship Grand Prix.

The first year of Max competing in the Red Bull Rookies was mainly spent learning the bike and Circuits on the MotoGP Calendar. Saying that, Max progressed throughout the season to the point where he was consistently finishing in the top half of the field.

Max Cook podium
Max Cook celebrates on the podium after a strong start to the season

In the British Talent Cup, Max maintained his form from previous seasons, making him a consistent podium finisher and race winner.

Owing to some bad luck however, Max finished third in the overall standings, but he was in contention for the championship until the very last race of the season.

In 2019, Max has been selected by Dorna to race in their Junior Talent Team within the CEV Repsol Junior World Championship. He has also been reselected by Red Bull Rookies to participate in their championship for a 2nd year.

Max Cook, Red Bull Rookies
Max Cook riding in the 2018 Red Bull Rookies championship

Future Goals

Despite his previous successes, Max realises recognise that he must continue to work on his racing every day.

I really love what I do with racing and my dream is to one day win the MotoGP championship, I know this will take hard work, determination and some support along the way, but I will continue to work hard, remain focused and ride with a smile.

Max added…

For 2019 I expect podiums. That’s where I need to be. 2018 was my learning year and now it’s my turn to be at the front. I finished 2018 with the fastest lap so I have been feeling really motivated to keep that going in 2019!

GWP Sponsorship

With a number of clients in the automotive sector, as well as supplying specialist packaging to a number of motor sports teams (including some competing in F1), GWP’s sponsorship of Max felt like a great fit.

Max Cook with his parents
Max Cook alongside his parents after his first Championship win

Having supported him since earlier in his career, GWP are delighted to be able to maintain the relationship, and support Max in the next stage of his career.

From all us here at GWP, we wish you every success for the coming season.

Find Out More

If you would like further information about Max, you can visit his website at

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About the Author

Matt Dobson

Marketing Manager | GWP Group

Matt has worked in the packaging industry for approximately 9 years, having joined GWP Group as Marketing Executive in 2012. [Read full bio…]

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