Content Policy

GWP Group maintains professional journalistic standards for news articles.

2.1: Original reporting: GWP Group aims to include original insights and accurate reporting in any news stories we publish. Sources, including industry authorities, are clearly cited.

2.2: Transparency and reputation: GWP Group ensures that authors and sources are explicitly identified, supporting the integrity of our site. GWP Group transparently corrects errors discovered after publication.

When reviewing packaging products and solutions, GWP Group ensures authenticity and usefulness

3.1: Honest, user-focused reviews: GWP Group ensures reviews prioritise genuine user experience with our packaging or similar products, avoiding generic descriptions.

3.2: Reviewer expertise and experience: GWP Group ensures our reviewers have firsthand experience and/or expertise within packaging.

3.3: Avoiding conflicts of interest: Manufacturer-created or paid influencer reviews are prohibited.

GWP Group does not believe that the content on this site includes “Your Money or Your Life” (YMYL) topics that could impact the personal well-being of our readers. However, the GWP Group still maintains the requirement for maximum accuracy and reliability, where there may be potential overlap with these topics.

4.1: Heightened accuracy and trust: GWP Group ensures articles undergo stringent fact-checking against authoritative sources.

4.2: Expert contributors and sources: GWP Group ensures content is authored or reviewed by credentialed experts in packaging. Content cites high-quality references from peer-reviewed sources as appropriate.

4.3: Additional scrutiny and updates: GWP Group ensures that we review all pages that potentially feature YMYL content on a regular basis. Misleading or outdated content is corrected or removed as soon as it is identified.

General informational content published on GWP Group is clear, comprehensive, and accurate

5.1: Clarity, comprehensiveness and accuracy: GWP Group ensures that articles clearly present accurate information from credible industry sources and adhere to established standards of accuracy and reliability.

5.2: Use of expert consensus: GWP Group ensures articles reflect established consensus among packaging experts, avoiding unsupported claims.

5.3: Readability and user experience: GWP Group aims to structure our content for both clarity and ease of understanding. Content is tailored specifically for our target audience (B2B).

GWP Group Ltd upholds rigorous standards on our website to maintain the trust of our readers.

6.1: Advertising and affiliate disclosure: None of the content on this website contains affiliate links or sponsored materials.

Any links to packaging products that we do not manufacture ourselves are included only if they genuinely benefit our customers by offering substantial value, useful insights, or informed recommendations. Under no circumstances is content produced to generate affiliate revenue.

6.2: Sponsored content and native ads: GWP Group does not feature sponsored content, including advertorials and native advertising, on this website.

GWP Group does not currently accept user generated content in order to maintain a trusted, safe, and valuable experience for our readers

Content on GWP Group strictly adheres to the principles of Experience, Expertise, Authoritativeness, and Trust (E-E-A-T).

Each article, guide, or informational resource published on GWP Group is rigorously evaluated by our Marketing Manager, Matt Dobson, to meet these core standards:

8.1: Trustworthiness: Trust is the foundational element guiding our content strategy at GWP Group.

All content on  GWP Group undergoes thorough fact-checking against authoritative references from established organisations.

Accuracy, transparency, and honesty are non-negotiable standards at GWP Group, ensuring that our content consistently serves the best interests of our customers and website visitors.

GWP Group provide clear citations, accessible author details, and prompt corrections whenever inaccuracies are identified, supporting our readers’ trust at every interaction.

8.2: Experience: At GWP Group, genuine, firsthand experience significantly enhances the credibility of our content. We actively select contributors from within our business who have direct, personal experience in the packaging industry, ensuring our audience receives authentic and insightful information.

Our editors prioritise authors who can directly demonstrate relevant experiences, as personal insights provide deeper context and value to our customers and website visitors.

8.3: Expertise: Expertise at  GWP Group is crucial to delivering trustworthy content.

GWP Group only accepts contributions from individuals employed at our business, enabling us to ensure they possess relevant qualifications and expertise in packaging. This approach ensures that their knowledge aligns precisely with the topics covered.

Credentials and professional backgrounds are transparently displayed, allowing readers to confidently evaluate the credibility of each author.

If the content involves specialised subjects, particularly YMYL topics such as finance, health, legal, or safety advice, articles are either authored or reviewed by recognised professionals in those fields, adhering strictly to expert consensus.

8.4: Authoritativeness: Authoritativeness is achieved by consistently aligning content with authoritative, reputable sources within the packaging industry.

GWP Group actively establishes its credibility by referencing and citing leading experts, reputable institutions, and recognised standards bodies.

The content on  GWP Group routinely incorporates authoritative references, bolstering our position as a trusted resource. Additionally, our authors’ credentials, industry recognition, and affiliations with authoritative entities further enhance the overall authority of the site.

Through continuous adherence to these standards, GWP Group solidifies its reputation as a trusted and authoritative source for accurate, high-quality information on packaging, providing our readers with content they can consistently rely on.

GWP Group transparently utilises generative artificial intelligence (AI) technologies to support the creation of valuable, informative content (such as images and video) tailored for our audience.

GWP Group’s use of generative AI strictly follows the principles outlined by Google’s Search Quality Rater Guidelines, prioritising accuracy, trustworthiness, transparency, and human oversight.

9.1: Application images: GWP Group occasionally utilises generative AI for application images (i.e., products in use) on this site. We clearly notify website users of this on pages where imagery generated by AI is featured. Human editors review all images generated using AI for accuracy and quality before publication.

9.2: Product images: All product images are of genuine products manufactured by the GWP Group and have not been generated or enhanced using AI.

9.3: Text content: Genuine human contributors have written all the text on this website. Generative AI is not used in the creation of any text.

Human editors also conduct thorough secondary checks to ensure that any articles added by contributors to the site do not contain AI-generated text content.

9.4: Transparency and disclosure: When generative AI tools are utilised to create, enhance, or supplement content (images), GWP Group clearly discloses this usage within each relevant article or page.

In alignment with Google’s guidelines, content on  GWP Group is  clear about its origin to maintain trustworthiness:

“AI-generated content is not inherently bad and AI has the potential to create helpful content. As with any other form of content, the extent to which AI-generated content is helpful and beneficial depends on how it is created and used on a website.” (Google Search Quality Rater Guidelines, Section 3.4.1)

AI-generated elements on GWP Group will always be explicitly indicated to ensure readers fully understand the nature and origin of the information.

9.5: Editorial oversight and human review: All AI-generated content published on GWP Group is subject to rigorous human editorial oversight led by our Marketing Manager, Matt Dobson.

GWP Group editors carefully review, fact-check, and ensure that AI-assisted content fully meets our accuracy and quality standards before publication, reflecting the guidelines’ recommendation for responsible and helpful use of AI content:

“Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies. Content created using automation, including AI, should be produced responsibly, ensuring it is genuinely helpful to users.” (Google Search Quality Rater Guidelines, Section 3.4.1)

GWP Group strictly avoid misuse or deceptive practices associated with automated content creation.

9.6: Ethical use and compliance: GWP Group’s use of generative AI strictly complies with all relevant regulations, including The Digital Services Act (or ‘DSA’), the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and the broader principles outlined by the Information Commissioner’s Office (ICO).

GWP Group actively avoids misleading, deceptive, or harmful uses of AI, ensuring compliance with both ethical and legal standards applicable in the United Kingdom.

By openly communicating our approach to AI, upholding stringent human oversight, and adhering closely to relevant guidelines, GWP Group ensures that generative AI enhances—not detracts from—the trustworthiness, usefulness, and overall value of our content.

This Content Policy for  GWP Group ensures alignment with the following:

Google Search Quality Evaluator Guidelines

U.S. FTC Endorsement Guides (as a standard, regardless of region)

These documents underpin content standards on GWP Group, ensuring compliance with recognised industry guidelines, Google QRG, FTC and UK laws and legislation.