What is Korrvu® packaging and how does it work?

If your business ships fragile or high-value products, the packaging you use is an essential part of protecting them and creating a great first impression with your customer base.

Korrvu® is a packaging solution that was developed by Sealed Air and brings a modern solution to this particular challenge by combining the strength of corrugated cardboard with a flexible, low-slip film, whilst using minimal materials.

In this guide, we’ll explore how Korrvu® packaging works, the benefits that it offers, and why businesses are increasingly choosing it over traditional packaging solutions.

Korrvu® packaging has two primary goals: suspension and retention.

Suspension packaging uses two layers of low-slip film that hold a product in mid-air within its carton, essentially suspending it within its package.

This method of packaging cushions the product and absorbs any shocks and vibrations during transit, making it ideal for delicate items.

Retention packaging is a method that uses only a single layer of film that is stretched over the product as corrugated flaps are folded, locking it in place and reducing any movement during transit.

This method works well for slightly heavier items or for items that don’t require full suspension but still require secure packaging.

Both of these designs eliminate the need for any extra void-fill materials like packing peanuts, bubble wrap, void fill paper, or even foam. That means there are fewer packaging steps, reduced waste, and lower shipping volumes and costs. Businesses can also save on storage space since Korrvu® packaging can be shipped flat before assembly.

The packaging is also customisable with standard stock sizes covering more general use; however, businesses can request custom solutions with custom film thicknesses, die-cut shapes, and printed branding. The flexibility in this packaging not only protects your products efficiently, but it also communicates your level of quality and your brand’s identity.

Choosing the right packaging for you and your products can influence protection, costs, sustainability, and customer satisfaction.

Korrvu®  packaging offers a wide range of benefits that make it a great option for businesses of all sizes, combining product protection, shipping efficiency, and environmental responsibility all in one solution.

Korrvu® uses resilient, elastomeric film combined with corrugated cardboard to suspend or secure your products, and this reduces the risk of damage during transit. With 49% of British shoppers claiming to have received damaged goods in the last year, it’s essential to ensure your products have the right level of protection to minimise the risk of damage.

78% of consumers consider sustainability a priority when shopping, and Korrvu® is typically made up of 50% recycled materials and is fully recyclable. By eliminating the need for polystyrene or other unsustainable packaging materials, this solution significantly reduces environmental impact, helping you to meet your sustainability goals.

Korrvu® can be supplied flat, saving warehouse space and reducing shipping dimensional weight. This leads to a reduction in storage and transportation costs, all while simplifying logistical operations.

The clear film design showcases the product immediately upon opening, delivering a more premium unboxing experience. With 61% of shoppers reporting that they are more likely to repurchase from brands that provide high-quality packaging, and with Korrvu® ensuring products arrive in perfect condition, you can be sure to see a boost in customer satisfaction while reinforcing brand perception.

Korrvu® packaging is a modern approach to protecting your products throughout their journey all while reducing your environmental impact and reducing the amount of waste generated from traditional methods.

For businesses seeking a solution that balances protection, sustainability, and presentation, Korrvu® offers a flexible and reliable choice. Whether shipping electronics, cosmetics, automotive parts, or bottles or beer and wine, Korrvu® provides the level of protection your products need and the premium experience your customers expect.

By reducing waste, improving customer experience, and offering durable protection Korrvu® has the potential to position your brand as both responsible and professional, a win for both you and your products.

If you’re looking to protect your products on their journey, reduce transit damage, and improve your customer experience, contact our team of packaging experts today for advice on the best solution for your specific needs.