Cardboard SRP
If large retailers stock your products or you are looking to get new brands listed, shelf-ready packaging boxes are vital in generating sales.
At GWP, we optimise the shelf-ready packaging (SRP) we manufacture for both delivery to retailers and in-store merchandising. Retail staff simply place your SRP boxes directly onto shelves before removing a tear strip to reveal individual products within.
Our packaging specialists, who have won awards for their bespoke shelf-ready packs, create designs that provide your business with exceptional product protection, enable efficient stocking and replenishment, and utilise bold print to help drive brand awareness and sales.
Benefits of shelf-ready packaging boxes
By sourcing your cardboard SRP from GWP Packaging, you can benefit from:
Case study: Bendicks shelf-ready pack reduces material use by 32%
Bendicks, a well-known UK confectioner, collaborated with GWP Packaging’s design team to address several packaging issues they were experiencing. Challenges included transit damage, inefficient shipping, poor in-store presence, and excessive material usage.
Following a project where both parties worked closely together, the redesigned shelf-ready pack was so successful that Bendicks utilised it across several other key lines.
What our customers say...
GWP always offers us an efficient, timely service with great results. If we need to talk to or see someone, it’s always possible, samples are turned around in good time and nothing is too much effort. Being able to talk through concepts, see samples and tweak until we have exactly what we want has been indispensable in our operations, meaning we can get the product just so.
Liz Cuff | Marketing Manager | Tracklements
GWP did a great job on the redesign of the pack. The new version has not only reduced the amount of transit and store damage the line was facing but has also realised some quite significant cost savings as well. And this has all been achieved whilst maintaining the visual impact fitting with the Bendicks brand.
Joe Allen | Project Team Member | Bendicks
A very friendly team who are able to supply narrow width multi-point glued cardboard shelf ready cases that I’ve been unable to source elsewhere. They have provided excellent technical support on complex design projects across a wide range of finishes and materials (not just cardboard…correx and foam too).
Saffy Allen | Google Review
FAQs
What is shelf-ready packaging?
Shelf-ready packaging (SRP is the acronym for this) is outer corrugated packaging that also contains products in their own specific packaging. It is termed shelf-ready because once delivered to the store, a tear-off section is removed, and the outer box is placed directly onto the shelf space. Consumers can then retrieve individual products from this.
What is the difference between SRP, RRP, and PDQ?
SRP and retail-ready packs (RRP) are effectively two different terms for the same product. A third name, PDQs (standing for Pretty Darn Quick), was a term used for shelf-ready packaging at Walmart stores to describe the time-saving nature of this form of packaging.
Can my shelf-ready packaging boxes be printed?
SRPs can (and really should) feature print. By including company logos, colours associated with your brand, and even special offers and promotions, printed shelf-ready packaging can help your products catch the consumer’s attention and drive sales.
Do major retailers accept these shelf-ready boxes?
GWP can ensure that your shelf-ready packaging conforms to the specific industry and retailer requirements, as applicable. Your shelf-ready packs are also tailored to the products within, ensuring protection during shipping to your stockists’ outlets.
Can shelf-ready packaging boxes improve sales?
Shelf-ready packaging can be essential for your business’s success. With three out of every four new SKUs failing to generate even £100,000 in sales in their first year of trading and often being de-listed by retailers, using printed SRPs can provide a significant advantage. In addition to helping get your products into large stores, their design can ensure that products are well displayed (merchandised) with little input from shop staff. Bold, bright print can catch attention in crowded retail environments, too.
Why GWP Packaging?
35+ years of experience
We have supplied high-quality, custom-printed packaging for over 35 years, so fully understand the nuances of litho, flexo and digitally printing boxes.
UK packaging experts
Our UK team of packaging experts can ensure your packaging is the perfect size, style, weight and strength, whilst accurately matching brand colours and appearance.
Competitive advantage
Whether you’re struggling with costs, damage, slow packing times, a bloated inventory, poor sales or a lack of sustainability, we have strategies to help.
A business you can trust
As part of Macfarlane Group PLC, GWP can offer you the benefits of a national packaging distributor, whilst maintaining our highly specialised approach.
Disclaimer: Application images on this page may have been enhanced or created specifically to illustrate a products features and/or potential uses. Please see our content policy for further details.
Quotes, technical info and advice
Speak with our UK-based packaging experts
The information on this page has been collated, checked and approved by several of our corrugated packaging experts:
