Shelf-Ready Packaging Boxes

Cardboard SRP

If large retailers stock your products or you are looking to get new brands listed, shelf-ready packaging boxes are vital in generating sales.

At GWP, we optimise the shelf-ready packaging (SRP) we manufacture for both delivery to retailers and in-store merchandising. Retail staff simply place your SRP boxes directly onto shelves before removing a tear strip to reveal individual products within.

Our packaging specialists, who have won awards for their bespoke shelf-ready packs, create designs that provide your business with exceptional product protection, enable efficient stocking and replenishment, and utilise bold print to help drive brand awareness and sales.

No obligation
Free, expert advice
Competitive pricing

Benefits of shelf-ready packaging boxes

By sourcing your cardboard SRP from GWP Packaging, you can benefit from:

Meeting the five “easy” guidelines set by the Institute of Grocery Distribution.
Packs tailored to the shape, size and quantity of products you wish to display.
Optimised material and design to protect products during transportation.
Efficient footprint and design allow for increased stock and ease of use by shop staff.
High-quality print that accurately matches your brand colours.
Designs to improve shopper experience, with products easier to identify and retrieve.
Use of FSC® certified and environmentally friendly materials that are fully recyclable.

A person loading shelf-ready packaging onto a shelf in a supermarket

FAQs

A person putting retail ready packaging onto a shelf

What is shelf-ready packaging?

Shelf-ready packaging (SRP is the acronym for this) is outer corrugated packaging that also contains products in their own specific packaging. It is termed shelf-ready because once delivered to the store, a tear-off section is removed, and the outer box is placed directly onto the shelf space. Consumers can then retrieve individual products from this.

What is the difference between SRP, RRP, and PDQ?

SRP and retail-ready packs (RRP) are effectively two different terms for the same product. A third name, PDQs (standing for Pretty Darn Quick), was a term used for shelf-ready packaging at Walmart stores to describe the time-saving nature of this form of packaging.

Can my shelf-ready packaging boxes be printed?

SRPs can (and really should) feature print. By including company logos, colours associated with your brand, and even special offers and promotions, printed shelf-ready packaging can help your products catch the consumer’s attention and drive sales.

Do major retailers accept these shelf-ready boxes?

GWP can ensure that your shelf-ready packaging conforms to the specific industry and retailer requirements, as applicable. Your shelf-ready packs are also tailored to the products within, ensuring protection during shipping to your stockists’ outlets.

Can shelf-ready packaging boxes improve sales?

Shelf-ready packaging can be essential for your business’s success. With three out of every four new SKUs failing to generate even £100,000 in sales in their first year of trading and often being de-listed by retailers, using printed SRPs can provide a significant advantage. In addition to helping get your products into large stores, their design can ensure that products are well displayed (merchandised) with little input from shop staff. Bold, bright print can catch attention in crowded retail environments, too.

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