Retail product packaging
Consumer packaging is vital in capturing the attention of your existing and potential customers in increasingly competitive retail markets.
At GWP Packaging, we focus on producing completely bespoke retail product packaging that reflects the personality of your brand and drives sales. We have vast experience working with both large and small brands across a wide range of markets and products.
Printed using digital or litho lamination, we allow you complete control over the appearance, size, and required features, including windows, hanging tabs, inserts and specialist finishes.
Benefits of our consumer packaging
Working with a manufacturer of consumer packaging, like GWP, means you benefit from:
FAQs
What is consumer packaging?
Consumer packaging, also commonly referred to as retail or product packaging, is intended for display in retail shops and outlets. As a result, it needs to provide a striking, recognisable appearance while protecting its contents.
What print options are available for consumer packaging?
With full-colour graphics and photographic imagery usually required, two main types of print options are typically used for product packaging: litho or digital. Both can accurately reproduce full-colour graphics and photographic quality imagery, with digital tending to be used for lower volumes and litho for higher runs. In some circumstances, simple branding of your packaging using flexographic print may also be appropriate.
Can printed consumer packaging match Pantone colours?
Regardless of the print type you use, printed consumer packaging can accurately reproduce any Pantone or other specific colours your brand uses. Other aspects of brand guidelines, such as logo placements and typefaces, are also easy to accommodate.
Can consumer packaging include inserts?
Cardboard fittings and inserts offer several benefits for retail packaging. Alongside windows in the outer box, these inserts or cradles can display the product to its maximum potential, helping drive sales. It can also offer increased protection, particularly if you opt for foam packaging inserts.
What pack design is best for product packaging?
The style of box chosen for your product packaging depends on several factors. These include the size, shape, weight, and fragility of the product, your target market, their in-store location, and even what your competitors are doing.
Disclaimer: Application images on this page may have been enhanced or created specifically to illustrate a products features and/or potential uses. Please see our content policy for further details.
Bespoke
Our designers create packaging tailored to your exact requirements for optimum performance and cost.
Cost-effective
We also have a range of proven strategies to drive down costs across your business’ operations.
Sustainable
We use recycled, recylable and FSC-certified material alongside sustainable and commercially effective designs.
