Retail product packaging
Consumer packaging is vital in capturing the attention of your existing and potential customers in increasingly competitive retail markets.
At GWP Packaging, we focus on producing completely bespoke retail product packaging that reflects the personality of your brand and drives sales. We have vast experience working with both large and small brands across a wide range of markets and products.
Printed using digital or litho lamination, we allow you complete control over the appearance, size, and required features, including windows, hanging tabs, inserts and specialist finishes.
Benefits of our consumer packaging
Working with a manufacturer of consumer packaging, like GWP, means you benefit from:
What our customers say...
GWP did a great job on the redesign of the pack. The new version has not only reduced the amount of transit and store damage the line was facing but has also realised some quite significant cost savings as well. And this has all been achieved whilst maintaining the visual impact fitting with the Bendicks brand.
Joe Allen | Project Team Member | Bendicks
GWP always offers us an efficient, timely service with great results. If we need to talk to or see someone, it’s always possible, samples are turned around in good time and nothing is too much effort. Being able to talk through concepts, see samples and tweak until we have exactly what we want has been indispensable in our operations, meaning we can get the product just so.
Liz Cuff | Marketing Manager | Tracklements
A very friendly team who are able to supply narrow width multi-point glued cardboard shelf ready cases that I’ve been unable to source elsewhere. They have provided excellent technical support on complex design projects across a wide range of finishes and materials (not just cardboard…correx and foam too).
Saffy Allen | Google Review
FAQs
What is consumer packaging?
Consumer packaging, also commonly referred to as retail or product packaging, is intended for display in retail shops and outlets. As a result, it needs to provide a striking, recognisable appearance while protecting its contents.
What print options are available for consumer packaging?
With full-colour graphics and photographic imagery usually required, two main types of print options are typically used for product packaging: litho or digital. Both can accurately reproduce full-colour graphics and photographic quality imagery, with digital tending to be used for lower volumes and litho for higher runs. In some circumstances, simple branding of your packaging using flexographic print may also be appropriate.
Can printed consumer packaging match Pantone colours?
Regardless of the print type you use, printed consumer packaging can accurately reproduce any Pantone or other specific colours your brand uses. Other aspects of brand guidelines, such as logo placements and typefaces, are also easy to accommodate.
Can consumer packaging include inserts?
Cardboard fittings and inserts offer several benefits for retail packaging. Alongside windows in the outer box, these inserts or cradles can display the product to its maximum potential, helping drive sales. It can also offer increased protection, particularly if you opt for foam packaging inserts.
What pack design is best for product packaging?
The style of box chosen for your product packaging depends on several factors. These include the size, shape, weight, and fragility of the product, your target market, their in-store location, and even what your competitors are doing.
Why GWP Packaging?
35+ years of experience
We have supplied high-quality, custom-printed packaging for over 35 years, so fully understand the nuances of litho, flexo and digitally printing boxes.
UK packaging experts
Our UK team of packaging experts can ensure your packaging is the perfect size, style, weight and strength, whilst accurately matching brand colours and appearance.
Competitive advantage
Whether you’re struggling with costs, damage, slow packing times, a bloated inventory, poor sales or a lack of sustainability, we have strategies to help.
A business you can trust
As part of Macfarlane Group PLC, GWP can offer you the benefits of a national packaging distributor, whilst maintaining our highly specialised approach.
Disclaimer: Application images on this page may have been enhanced or created specifically to illustrate a products features and/or potential uses. Please see our content policy for further details.
Quotes, technical info and advice
Speak with our UK-based packaging experts
The information on this page has been collated, checked and approved by several of our corrugated packaging experts:
