Cardboard countertop displays
Counter display units (CDU) are a cost-effective way to increase your sales at point-of-sale locations. Placed near tills and checkouts, they showcase your products while using bold, striking print to capture attention and increase impulse purchases.
With over 30 years of experience, our designers at GWP Packaging can design and manufacture a cardboard counter display perfect for product launches and seasonal promotions or products (e.g., sunglasses, Christmas decorations, etc.).
All our CDUs boast custom sizes, print, and easy-to-assemble designs. They also use FSC-certified and easily recycled materials.
Benefits of our cardboard CDUs
Working with GWP Packaging on your counter display units provides you with:
What our customers say...
GWP always offers us an efficient, timely service with great results. If we need to talk to or see someone, it’s always possible, samples are turned around in good time and nothing is too much effort. Being able to talk through concepts, see samples and tweak until we have exactly what we want has been indispensable in our operations, meaning we can get the product just so.
Liz Cuff | Marketing Manager | Tracklements
A very friendly team who are able to supply narrow width multi-point glued cardboard shelf ready cases that I’ve been unable to source elsewhere. They have provided excellent technical support on complex design projects across a wide range of finishes and materials (not just cardboard…correx and foam too).
Saffy Allen | Google Review
GWP did a great job on the redesign of the pack. The new version has not only reduced the amount of transit and store damage the line was facing but has also realised some quite significant cost savings as well. And this has all been achieved whilst maintaining the visual impact fitting with the Bendicks brand.
Joe Allen | Project Team Member | Bendicks
FAQs
What is the difference between a CDU and a CTU?
A CDU (counter display unit) and a CTU (counter top unit) are effectively interchangeable terms for the same product – a display stand or unit placed near the point of purchase in a store. They are designed to drive impulse purchases of smaller items by consumers.
Is cardboard a suitable material for counter display units?
Cardboard is the most common material used for manufacturing CDUs for several reasons. First, its low cost makes it ideal for product launches or temporary or seasonal campaigns. Second, it is durable enough to be used as a permanent fixture and allows for a full range of printing options.
Do major retailers accept cardboard counter display units?
Whilst all retailers and potential stockists of your products will likely have different requirements for accepting counter top units and other forms of POS, GWP can ensure that your CDUs and promotional items adhere to any specific guidelines as required.
What products are cardboard counter display units suitable for?
Cardboard counter displays are suitable for a wide range of products. These include seasonal items such as sunglasses or Christmas decorations, as well as products with year-round demand such as DIY equipment, jewellery, gifts, car accessories, models, snacks, confectionery, and so on. They are also ideal for new product launches.
What print can cardboard counter top displays feature?
Corrugated cardboard allows your CDUs to be printed with anything from simple one- or two-colour graphics to full-colour, photographic-quality images. Brand colours and Pantones are easy to match, and various print methods (such as flexographic, digital, and litho laminating) ensure a suitable option for any budget or order volume.
Why GWP Packaging?
35+ years of experience
We have supplied high-quality, custom-printed packaging for over 35 years, so fully understand the nuances of litho, flexo and digitally printing boxes.
UK packaging experts
Our UK team of packaging experts can ensure your packaging is the perfect size, style, weight and strength, whilst accurately matching brand colours and appearance.
Competitive advantage
Whether you’re struggling with costs, damage, slow packing times, a bloated inventory, poor sales or a lack of sustainability, we have strategies to help.
A business you can trust
As part of Macfarlane Group PLC, GWP can offer you the benefits of a national packaging distributor, whilst maintaining our highly specialised approach.
Disclaimer: Application images on this page may have been enhanced or created specifically to illustrate a products features and/or potential uses. Please see our content policy for further details.
Quotes, technical info and advice
Speak with our UK-based packaging experts
The information on this page has been collated, checked and approved by several of our corrugated packaging experts:
