Counter Display Units (CDU)

Cardboard countertop displays

Counter display units (CDU) are a cost-effective way to increase your sales at point-of-sale locations. Placed near tills and checkouts, they showcase your products while using bold, striking print to capture attention and increase impulse purchases.

With over 30 years of experience, our designers at GWP Packaging can design and manufacture a cardboard counter display perfect for product launches and seasonal promotions or products (e.g., sunglasses, Christmas decorations, etc.).

All our CDUs boast custom sizes, print, and easy-to-assemble designs. They also use FSC-certified and easily recycled materials.

No obligation
Free, expert advice
Competitive pricing

Benefits of our cardboard CDUs

Working with GWP Packaging on your counter display units provides you with:

Bespoke structural designs to maximise presentation and stock holding.
Striking, on-brand print that drives awareness and captures attention.
A significant driver of impulse purchases at the point of sale.
Units are supplied flat for easy assembly or fully built and ready for merchandising.
Low cost for use as part of seasonal promotions or product launches.
Fully recyclable at the end of life.
Uses FSC® certified and environmentally friendly materials.

A person looking at energy bars in a cardboard CDU

FAQs

A person taking a torch out of a cardboard counter unit

What is the difference between a CDU and a CTU?

A CDU (counter display unit) and a CTU (counter top unit) are effectively interchangeable terms for the same product – a display stand or unit placed near the point of purchase in a store. They are designed to drive impulse purchases of smaller items by consumers.

Is cardboard a suitable material for counter display units?

Cardboard is the most common material used for manufacturing CDUs for several reasons. First, its low cost makes it ideal for product launches or temporary or seasonal campaigns. Second, it is durable enough to be used as a permanent fixture and allows for a full range of printing options.

Do major retailers accept cardboard counter display units?

Whilst all retailers and potential stockists of your products will likely have different requirements for accepting counter top units and other forms of POS, GWP can ensure that your CDUs and promotional items adhere to any specific guidelines as required.

What products are cardboard counter display units suitable for?

Cardboard counter displays are suitable for a wide range of products. These include seasonal items such as sunglasses or Christmas decorations, as well as products with year-round demand such as DIY equipment, jewellery, gifts, car accessories, models, snacks, confectionery, and so on. They are also ideal for new product launches.

What print can cardboard counter top displays feature?

Corrugated cardboard allows your CDUs to be printed with anything from simple one- or two-colour graphics to full-colour, photographic-quality images. Brand colours and Pantones are easy to match, and various print methods (such as flexographic, digital, and litho laminating) ensure a suitable option for any budget or order volume.

Disclaimer: Application images on this page may have been enhanced or created specifically to illustrate a products features and/or potential uses. Please see our content policy for further details.