Jay Daggar
Sales Manager | GWP Packaging
After initially studying for a Foundation Degree in Art & Design, Jay was part of the now famous Packaging Design course at Swindon College / Cranfield University. Studying between 2000 and 2002, this means Jay’s knowledge of packaging stretches back almost 2 decades!
After a four year spell working for retail giants Next, Jay initially joined GWP Packaging as a Sales Executive in mid-2008, before becoming Sales Manager in September 2011. In total, Jay has worked for GWP for over 10 years, covering Swindon, Wiltshire and the surrounding geographical area.
In this time Jay has built up a loyal customer base thanks to his enthusiasm, exceptional corrugated cardboard material knowledge, and understanding of what makes successful packaging.
Outside of work Jay enjoys socialising, eating out with friends and family, plus the occasional spot of painting and DIY!
Featured Publications
News, stories and community projects involving Jay Daggar
Please click the links below to see press coverage of the projects that Jay has been involved with whilst working at GWP Group.
Latest Articles
Guides, articles and opinion from Jay Daggar
See below for all of the latest articles, guides and blog posts written by Jay Daggar.
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Latest Articles
Guides, articles and opinion from Jay Daggar
See below for all of the latest articles, guides and blog posts written by Jay Daggar.
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15 tips to prepare your Black Friday packaging and processes
Black Friday packaging should be a central part of your seasonal sales strategy. eCommerce packaging can provide an unforgettable experience for customers…
16th October, 2023 -
What are the 3Rs (for the environment)? Reduce, reuse, recycle
Whether you are a business looking to reduce the impact of your packaging or a consumer conscious of the environment, you may have wondered, “What are the 3Rs?”.
26th June, 2023 -
PAP 20 logo – what is it, and should you be using it on your packaging?
You are likely aware that recycling symbols are becoming more prevalent across the packaging you handle and use. And this increased use of these icons and graphics…
9th January, 2023 -
Seasonal packaging: the 7 do’s and don’ts for success
What should you consider if you are planning on using your packaging as a promotional tool? Well, there are key 7 do’s and 7 don’ts that you should adhere to when creating…
28th October, 2022 -
13 tips to help when choosing packaging colours
Any packaging designer, brand manager, and creative professional knows that colour can play a huge role in a brand’s success. What is less well known is the similar impact that…
24th May, 2022 -
Using the colour wheel for branding and packaging
Using a specific shade or hue can be the difference between brand recognition and successful sales figures or being ignored by your target customers. And choosing the…
23rd April, 2022 -
Packaging colour psychology – how it affects your success
Despite being studied by psychologists for decades, many brands do not realise the benefits of carefully selecting colours for their packaging. Packaging colour psychology…
10th April, 2022 -
Wine bottle packaging guide – 12 options for preventing damage
Any business selling drinks online – whether that is spirits, wine, beer, craft gin or even fruit juices and other non-alcoholic options – should know the importance of suitable…
3rd February, 2022 -
Ecommerce Statistics: 200+ Online shopping / packaging facts
The largest collection of ecommerce statistics, with 200+ facts & figures covering shopping habits, delivery, packaging, environment and more! Plus, with so much information to…
10th January, 2022 -
Using FSC® on packaging (FSC packaging logo guide)
By working with an FSC® certified packaging manufacturer, it allows you to take advantage of FSC branding. But how do you use the FSC packaging logos? And maximise their…
6th September, 2021 -
Transit Packaging Symbols (Meaning and Downloads)
Whilst there has been increased focus over the past few years on the recycling symbols on packaging, you may well have noticed a wide range of corrugated transit packaging…
31st January, 2020 -
10 Packaging Artwork Mistakes (and How to Avoid Them)
This guide highlights 10 of the most common errors people make when producing their print files for corrugated packaging, and how you can avoid making the same mistakes…
4th July, 2019