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Custom printed boxes for transit / specific retail requirements
Branded boxes are important for all businesses. Whilst there is obviously a requirement for high quality print on retail and product packaging, it also makes sense to at least add simple logos on virtually all of the packaging your business uses.
Use of handling and safety symbols – alongside instructions – can improve the ease of use / handling of your packaging. However, by using custom boxes with logos, your packaging can effectively provide free advertising during shipping / display for your business. Read More
Detailed information on branded boxes
Nearly all of the corrugated packaging that your business uses should be branded.
It is a low-cost way of increasing exposure and brand awareness, effectively advertising your business.
Using flexographic printing methods, branded boxes can feature anywhere from 1 to 3 colours, enabling simple yet striking logos and graphics to be included on your packaging (for full colour retail and product packaging, please click here).
Your branding and logos will be accurately reproduced, including the matching of spot colours and Pantones, allowing for a consistent brand appearance across all of your custom printed packaging and literature. Even particularly intricate logos can be recreated successfully.
It is also possible to combine different inks with the colours of the material used for manufacturing your branded boxes for some very eye-catching effects (for example using white ink on brown Kraft cardboard for an organic, eco-friendly appearance).
And the same print methods can also be used for various Point of Sale materials, such as pallet displays, FSDUs and dump bins. Sourcing these from GWP alongside your branded boxes will help improve compatibility (and lower costs) too.
Uses for simple branded packaging
Branded boxes can be used for surprisingly wide range of applications.
For example, there are many retail applications where simple branding can be the most suitable option. This can include packaging for tools and DIY equipment, low cost items such as cables or electronic peripherals, and particularly cardboard sleeves where the product is visible when displayed.
It also lends itself well to ecommerce packaging and subscription boxes, reinforcing branding that has already been introduced through your customers visits to your website when purchasing / subscribing.
However, printed packaging should also be considered for industrial and transit packaging applications.
This is because by adding your logo and contact details (for example) to your boxes, these details are visible throughout your distribution networks and supply chain – effectively providing a form of advertising. This even extends to your packaging when it is being stored ready for use at your customers premises.
Taking this a step further, the same printing techniques can be used to add handling instructions, health, and safety icons and even guidelines for using the packaging and / or products within. Effectively, it can make your packaging more successful and user friendly.
Key Benefits of branded boxes at a glance
Commonly asked question about Branded Packaging
Most businesses – from start-ups to well established companies – will understand the importance of using branded packaging. But where do you start?
The below section covers the most commonly asked questions regarding branded boxes. But of you still have questions, please do not hesitate to get in touch o 01793 754 444 or emailing [email protected]
What is the difference between branded and printed boxes?
In effect, both branded and printed packaging terms are interchangeable. However, printed packaging – also referred to as retail or product packaging – is more commonly used to describe boxes that have full colour print and photographic quality imagery. Branded boxes on the other hand tend to refer to packaging with simple 1 – 2 colour logos added to them.
Is simple branding suitable for retail applications?
In many cases, simple branding (using 1 or 2 colours) can be suitable for use in retail applications. Any packaging that uses big blocks of bold colours, does not need to display the contents of the packaging (such as cardboard sleeves – where the product is already visible) or for low cost items, simple branding can be very effective.
What is the best printing option for ecommerce packaging?
Ecommerce boxes are a form of packaging that lends itself very well to simple branding. Using bold blocks of colours and logos inside the box can be a cost-effective way of maintaining your brand personality which has already been established during the customers visit to your website. And as there is usually no need to display the product itself, there is often little requirement for photographic imagery.
Why should I bother branding transit or postal boxes?
Simple branding of your postal packaging or transit boxes can effectively provide your business with free advertising throughout the supply chain (helping brand recognition). The same print techniques can also be used to enhance the usability of your packaging – adding handling, safety, and user instructions for example.
What print methods are used for branding boxes?
Typically, flexographic printing is used for simple branding of boxes. This is because it is cost effective in both high and lower volumes and can often be completed alongside the cutting process. Whilst intricate graphics can be achieved, printing techniques such as lithographic (litho laminated) and digital printing are more commonly used for higher quality and retail packaging applications.
Will the inks affect recyclability?
The inks used for branding your boxes will not negatively impact their ability for recycling at the end of their life. During the recycling process, inks can be removed to enable new material to be manufactured.
Can you match the pantone used for my company’s branding?
Flexographic printing used for branded boxes can match any specific pantone or spot colour that your business may use. Unlike most digital printing, it is also possible to include spot laminating (e.g. varnishing is specific areas only) and even white inks on different coloured materials. This means that your branded boxes can be matched to any POS your business uses, or other retail / printed packaging.
Similar Printed / Retail Packaging
Packaging to both protect and enhance sales of your product
Whether you require simple branded packaging, or full colour, spot laminated window boxes for high end retail, GWP can help. See all of the retail / product packaging options below.