Printed Ecommerce Boxes
Delight your customers with high quality unboxing experiences
The unboxing experience – when your customers open their ecommerce packaging – is now a key differentiator in crowded markets. It can aid customer loyalty, repeat business, word of mouth recommendations and even positive social media coverage.
As such, you can tailor printed ecommerce boxes to your exact requirements, allowing your business full control over the unboxing experience of your customers. Read More
- No obligation (and no pressure) quotes for any packaging
- Free and impartial advice from UK based experts
- Competitive pricing and full customisation options
Detailed information on packaging for unboxing
If your business sells products online, you have likely heard of the “unboxing experience”. This is how your packaging makes your customers feel when they open their delivery.
A poor unboxing experience would consist of packaging that is too large (and possibly filled with excess fillers), looks tatty, tired or even just too plain, and does very little to present your products or excite the recipient. This experience may even be shared on social media and YouTube.
As such, it is important to consider how you can both surprise and delight your customers when they open your ecommerce packaging.
GWP Packaging can help you with this in a number of ways.
Sourcing your unboxing packaging
The packaging you source from GWP can offer a wide range of print options. This can include printing on both external and internal surfaces, which can be exactly matched to your brands style (and even pantone references). You can even include specialist finishes such as spot lamination too.
Add bespoke fittings and inserts which can further help to present your products, keeping it in place during shipping, and it is possible to really reinforce your brand messaging. This can in turn help to drive loyalty, lead to word of mouth recommendations and even see positive online reviews and coverage.
Of course, it is also of the upmost importance that your products arrive undamaged. Any other factors will prove irrelevant if the customer receives a broken item, with the disappointment and hassle of any returns process.
GWP can help here too, with vast experience of creating successful ecommerce packaging. This includes selecting appropriate strength of material, constructional design, correct sizing and use of inserts to prevent movement within the outer pack.
All of this adds up to ensure the unboxing packaging you send to your customers exceeds their expectations.
Key advantages of unboxing packaging at a glance
- Can be used to surprise and delight your customers
- Helps to drive repeat business and recommendations
- Enables consistent brand messaging (and recall)
- Custom sizes, styles, designs and options
- Fittings / inserts allow for improved product presentation
- Accurate reproduction of colours / logos etc.
- Printing on inside, outside or both surfaces of your packaging
- Transit protection for your products to eliminate damage / returns
Common questions on unboxing packaging
Packaging used to create an unboxing experience can be a new concept for many businesses. If that’s you, then you may find the below FAQs useful…
What is unboxing?
Unboxing is the name given to the experience that your customer receive when opening your ecommerce packaging. Including print, inserts and other features to enhance the presentation of your products can all add up to improve this experience.
What is an unboxing video?
Many bloggers and vloggers will upload their unboxing experiences to social media and video sharing platforms such as YouTube and Vimeo. These videos can often receive thousands of views from potential customers (sometimes even millions), which can help to win your business new customers (or potentially lose them).
How can a good unboxing experience help my business?
A good or great unboxing experience is likely to be shared by the recipient. Whilst this may include uploading video or social media posts, it can be as simple as praising your company to friends and family. So as well as fostering a sense of loyalty amongst your existing customer base, it can also help to attract new business too.
Should I print on the inside or outside of my ecommerce boxes?
It is actually possible to print on both the inside and outside of your ecommerce packaging. However, in order not to draw unwanted attention to the contents, and for maximum impact, many businesses stick to very simple, basic print on the outside, and bold, bright and / or highly detailed print on the inside surfaces.
Can pantone and brand colours be accurately reproduced?
All packaging that GWP produces can be perfectly matched to your branding, including accurate reproduction of logos and pantone colours. This can help strengthen brand messaging, recognition and loyalty.
Should inserts and fittings be included in my ecommerce packaging?
Inserts and fittings can have two purposes. Firstly, they can help to present your product upon opening (and can also be printed themselves). Secondly, they also help to prevent movement of products within your ecommerce packaging during transit, helping to stop them from becoming damaged during shipping.
I only need one or two boxes – can I get custom packaging?
If you are a non business user or only require extremely low volumes, custom ecommerce packaging whilst technically possible, would not prove to be cost effective (due to tooling, setup charges etc.). For this, GWP would recommend using stock packaging from an online merchant.
Customisation / Options
Truly bespoke ecommerce packaging for unboxing
Although the very nature of enhancing the unboxing experience means your ecommerce packaging will be bespoke at least to some degree, there are a number of other customisation option you should consider.
This includes inserts, dividers, specialist materials such as foams, and even coatings for the cardboard itself for example to add water resistance or anti scuff properties).