GWP Group

Shell Case Boosts Your Sales

Unique presentation cases to differentiate your brand, boosting awareness, sales and impressing clients

If your business is looking to differentiate your latest products, impress clients in important sales pitches, or to boost retail sales, then Shell Case is the ideal choice. With a unique, attractive appearance and a range of customisation options (zips, labels, custom mouldings and colours etc.), you can ensure your brand stands out even in the most competitive markets.


Taking the form of an “off the shelf” collection of cases (the Standard 300 range) for low volumes, through to fully bespoke options for higher volumes and added value requirements, any product can be enhanced by Shell Case.

When faced with the challenge of creating an integrated carrying solution for a new Automated External Defibrillator (AED), Shell Case provided the answer. The result utilised an innovative combination of multiple materials to offer protection, easy access and flexible usability.

Cardiac Science | Source:

Enhance brand recognition, differentiation and sales:

  • Professional and unique appearance in sales pitches and presentations
  • Wide range of branding options to boost recognition and aid repeat sales
  • Provides “added value” in retail applications (e.g. compared with disposal packaging)
  • All cases – both standard or custom – can be customised with branded zips, labels, tags and more
  • Presentation can be further enhanced with precision foam inserts in a range of colours and finishes
  • Striking and different aesthetic appearance to provide differentiation in crowded retail environments

Cost effective options and features to aid profitability:

  • Range of standard sizes and colours, all with custom options, eliminating tooling and design costs
  • Standard 300 stock range available in low order volumes, reducing costs associated with storage
  • Competitive pricing compared with injection moulded plastic cases
  • Less prone than plastic cases to scuffs and scratches, ensuring longer presentable lifespan
  • Lightweight yet robust construction can also reduce shipping costs

Enhanced end user satisfaction:

  • Added value for consumers, allowing for ongoing storage and transportation of valuable products
  • Optional foam inserts offer further protection, reducing damages in transit and minimising returns
  • Coloured foam inserts can also be used for quick sample, part or product identification
  • Standard internal pouches, dividers and foam sets provide flexible storage options
  • Lightweight construction and ergonomic handles ensure comfortable use
  • Exterior case construction absorbs shock and impact caused by mishandling, protecting items

View typical applications and industries utilising Shell Cases

View a selection of Shell Cases along with some of their typical applications. Please click the individual thumbnails for a larger view, or see the following sections for images of specific products and customisation options.

Technical specifications and further information

For full details of the custom options and configurations available with Shell Case, plus the standard range of products, please download the datasheet by clicking below.


Alternatively, continue reading below for a full table detailing key information for each of the specific models within the Standard 300 Shell Case range.

Shell case datasheet

Shell case Summary Info / Datasheet

For further information on the Standard 300 case range, including the customisation options, enhancements and full list of dimensions for each model, please download the datasheet by clicking the link below.

Size Guide Table

Model No.


Internals (WxDxH)

210 x 125 x 60mm

Externals (WxDxH)

220 x 135 x 75mm

Weight (Kg)



Shell Case Colours

Model No.


Internals (WxDxH)

270 x 210 x 75mm

Externals (WxDxH)

280 x 220 x 90mm

Weight (Kg)



Shell Case Colours

Model No.


Internals (WxDxH)

335 x 230 x 125mm

Externals (WxDxH)

345 x 240 x 140mm

Weight (Kg)



Shell Case Colours

Model No.


Internals (WxDxH)

380 x 325 x 125mm

Externals (WxDxH)

390 x 335 x 140mm

Weight (Kg)



Shell Case Colours

Features of every Shell Case that can increase brand recognition and increase sales

Regardless of whether you choose a Standard 300 Shell Case, or decide on a bespoke option, these lightweight presentation cases offer your business a number of common benefits.


Key amongst these is their striking visual appearance. Not only do Shell Cases offer a very distinct appearance from competing products, but there are also numerous branding options that come as standard.


This includes the option to brand the zips, tags, labels and some interior elements. This gives them a premium feel which can enhance your sales in two very different ways.


Firstly, Shell cases are the perfect option to store and present samples used for sales pitches and client meetings.


By projecting a professional image which is also different to that of your competitors, it ensures that not only are products and samples presented in the best possible manner, but that both your pitch and brand will be hard to forget.


This will ultimately lead to an increased likelihood of client orders and adoption.

Free Guide: 3 Psychological hacks to enhance any sample case

Secondly, the stylish appearance also means that Shell cases can be used to add value to higher value consumer goods.


For example, once branded, the cases can be offered with products such as cameras, electronic devices and even medical equipment for ongoing storage and transportation.


So as well as gaining increased attention in crowded retail environments, it will also aid consumer perception that you are offering the premium, or best value, option.


This in turn can significantly boost sales.

Cost effective Standard 300 range that doesn’t compromise impact

The Standard 300 range of shell cases is a collection cases in predetermined sizes and colours.


Whilst there are still a number of ways to personalise and brand the case to your company’s identity, the main benefit of utilising this stock range is the cost.


However, as well as low unit prices (thanks to no tooling or design requirements), they are also available in low volumes and on short lead times.


This provides the benefits of being responsive to urgent requirements or increased seasonal demands for your products, as well as potentially reducing storage space (and costs) required to accommodate surplus stock.


It also means that, should you have a relatively small sales team, the exact amount of cases can be specified without a commitment to a minimum order volume or prohibitive upfront cost.


The Standard 300 range, as well as providing a number of branding options, can also be customised with a range of modular inserts, dividers and pouches.


These can allow for easy segmentation of samples and products – improving the ease of their presentation – as well as safely storing a range of peripherals and accessories as required.


Besides this, any Shell Case can be further enhanced with custom foam inserts designed and manufactured to your exact specification.


This can improve the visual appearance of your cases’ interior, as well as offering a level of transit protection, which can help to reduce the number of returns and replacements attributable to damaged items.


There are no minimum order volumes for the Standard 300 range meaning that you can order the amount you need and avoid having to meet MOQs that will leave you with surplus stock that requires storage.


This will reduce the costs associated with warehouse space and help to save your business money.

Modular Accessory Options

Please view the images below that highlight the modular accessories compatible with each of the Standard 300 Range of cases.

Model 310

Model 320 

Model 330

Model 340

Free Quote / Advice


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Widest choice of cases… 


Use the links below to see alternative sample case options, to view the other cases you can choose from, or find out about custom foam protection

Benefits for your business… 


Select from the options below to see how you can reduce costs, eliminate damages and streamline your operations

Related information… 


Please use the links below for further information on sample cases that you may find interesting / useful

5 proven methods to improve presentation of your samples
Branded and printed sample cases - 9 ways to enchance thier appearance
7 widely overlooked benefits of using sample cases

Free, no obligation advice… 


Click below to discuss your upcoming requirements, difficulties you are facing or to simply get advice from one our experts.

Custom solutions for high value items and ultimate brand recognition

As well as the Standard 300 range you can specify an entirely bespoke Shell Case that will offer unrivalled branding potential, as well as numerous special features.


Dependent on order volumes, custom Shell Cases can be designed and manufactured in practically any size, shape and colour.


Basic options include being able to enhance the look of each case with complementary coloured zips and specify handle designs, carrying straps and to take advantage of the standard branding options available on the Standard 300 range (tags, labels etc.).


And as with all cases available through GWP Protective, you can specify the highest quality foam inserts which are precision engineered to your exact requirements.


This offers not only further visual impact, but also provides protection against impact and mishandling during transit or storage.

Free Guide: 3 Psychological hacks to enhance any sample case

However, there is the potential for custom logos to be moulded directly into the Shell Case construction (replacing the shell case logo on stock cases), as well as vacuum formed sections and integrated internal supports and divisions.


It is even possible for electronics and devices to be integrated into the case design, effectively creating a stand-alone product.


These options are all designed to provide an appearance that is completely tailored to your brand identity.


This ensures that consumer items act as a constant reminder for your users about your business (aiding repeat sales), provide advertising of your services when used by field engineers or service providers (enhancing awareness), and ensure sales pitches and sample presentations wow even the most sceptical of potential clients.

Common Customisation Options

Available on every Shell Case (Standard 300 and bespoke designs).

Bespoke Customisation Options 

Subject to MOQs. Lead times approx 90 days from receipt of order.

Fully Bespoke Examples

Get in touch for further details based on your specific requirements

GWP Protective: experts in visually striking presentation packaging

GWP Protective, based in Salisbury, is the UKs’ premier manufacturer of bespoke presentation and sample cases, whilst also offering specialist knowledge in custom engineered protective foam.


The team at GWP Protective can offer you free professional advice on all aspects of presentation or retail cases, drawing on over twenty-five years of industry experience.


Your company can benefit from a talented case and foam design team making use of state of the art software to design a wide range of custom sample cases, which can be further enhanced through engineered foam inserts.


Ultimately, these can help with brand positioning, awareness, boost sales and add value to your products.


With a wide range of additional services that can provide tangible benefits to your business, such as fully managed stock, printing, a mobile design team and much more besides, by working with GWP Protective you can directly impact the profitability of your business.

Would you like to boost your products’ sales and directly impact your business’ profits?