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01722 416 440
Mon - Fri / 08.30 - 17.00
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[email protected]
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Retail foam pack

Value Added Packaging.

Wow clients and customers...

First impressions can be crucial. It is very easy to get lost amongst the huge number of brands and businesses vying for attention. Poor presentation of product samples can seriously hamper even the best of sales pitches to potential clients.

If competing in competitive retail markets, bland or unoriginal packaging that doesn’t add value leads to products being overlooked in favour of your competition. And all of this is before considering the longer term objective of building a well known, respected brand.

01: Key Benefits of Presentation Foam.

Inserts & packaging that boosts sales & enhances your brand appearance

Fortunately, there are a number of strategies you can employ to not only boost the awareness and perception of your products, but provide tangible results too.

From differentiating your luxury retail goods through high quality foam packaging, to sample cases that provide a striking, professional image in sales presentations.

Regardless of your goals, you can boost sales and improve your business reputation through custom designed foam inserts and packaging that can both protect and present.

5 ways presentation foam can positively impact your profitability

  • Provides a more professional appearance in sales presentations and pitches
  • Provides product differentiation and gains attention when used in retail packs
  • Can also be used to “add value” to consumer packaging (e.g. inside gift or presentation boxes)
  • Use of colour / laser-etched branding allows for consistent appearance, boosting recognition
  • Inherent foam protection minimises damage & reduces returns for customer satisfaction

Free Advice / Quotes.

Impartial advice & no obligation quotes...

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What GWP Protective customers say

We really enjoyed the experience of working with GWP Protective, and it was a learning curve for us with this being a new product launch. GWP were very creative with regards to ideas for the inserts. They were quick, responsive, patient and eager to help. I would absolutely recommend GWP to other companies looking for a similar service.

Jane Gossling | 270 Vision Creative Director

02: Sample Case Foam.

Wow potential clients during your next sales pitch…

A critical part of getting your new products into both new and existing customers, is the initial sales presentation.

So how does foam help with this?

Well, you can enhance the presentation of your new product samples during sales presentations by specifying a custom built or branded presentation case.

When coupled with custom foam inserts that not only protect and present your products but also match your brand and can feature your logo, it will help ensure your products look their best at a critical moment in the sales cycle.

Presentation foam for sample cases
Presentation foam, when used in product sample cases, can add a real wow factor to your sales pitches and demonstrations

As well as custom presentation foam, you can also choose from a huge range of cases. These can be further tailored for use during product presentations, at conferences, trade shows and for your direct sales team out on the road.

Practically any exterior protective case – regardless of whether it is your service engineers or sales team using them – can be enhanced with printing or labelling to further your brand awareness.

The foam inserts themselves can also be branded through laser etching, adding a further branding opportunity.

Other considerations for using foam and cases to present samples

It could be argued that there are 3 main considerations when creating presentation foam.

Firstly, from an aesthetic point of view the foam must be of the highest quality and present your product perfectly. Secondly, it must compliment the protective outer case whilst reflecting the branding of your business. Thirdly, it must offer excellent protection from being mishandled in transit.

Any presentation case that you source from GWP Protective will tick all of these boxes.

Free Guide: 3 hacks to improve your sample cases

Download: 3 Psychological Hacks...

…to enhance any sample case! Discover the hacks you can use to grab attention, drive sales and out-perform your competition. Download it for free now!

03: Applications / Images.

Image gallery highlighting typical applications / uses for presentation foam

View a selection of presentation foam inserts, retail packaging and sample cases, plus their typical applications. Please click the individual thumbnails for a larger view.

04: Retail / Luxury Foam Packaging

Using foam for retail and "value added" packaging applications

Besides being used to protect valuable items, foam packaging is increasingly being used to enhance the sales of high value consumer goods in the retail environment.

To help position your brand in the luxury sector, or to differentiate your product in a saturated market, value added packaging can help to gain shelf space, catch consumers’ attention and ultimately improve your sales and profitability.

Added value foam packaging
Foams such as Plastazote can be used to created "added value packaging", offering brand differentiation as well as helping to improve margins and sales

As a result, the use of luxury presentation foam is growing in popularity. It is increasingly being specified in “value added” packaging for products such as perfumes and fragrances, jewellery, watches, consumer electronics and limited edition gift packs.

05: Presentation Foam Manufacture.

Design & manufacture of luxury foam packaging

Using Plastazote and a range other high quality foams (dependent on the specific requirements of the project), your foam will be manufactured using the latest in CNC routing technology.

Ultimately, this allows you to benefit from foam packaging and inserts of exceptionally high quality.

Clean and well defined edges are possible for even the most intricate of profiles. Very tight tolerances are also achieved in order to ensure a perfect fit between product, foam and the outer retail packaging,whilst also offering a high level of protection.

Sample case foam inserts
The quality of manufacture can have a huge bearing on the appearance of your presentation foam - with a poor finish detracting from the aesthetic appeal

You can also choose from a range of different coloured foams and laser etching that can create a range of visual effects that look stunning in any retail environment.

When combined with the foam’s consistency, durability and lightness, it ensures suitability for a huge range of applications.

06: Exterior Packaging Options.

The complete solution...

As with transit cases and packaging, another key benefit to your business is the ability to source the exterior case, box or carton from GWP too.

As well as reducing costs, it also ensures that each element of your packaging compliments each other perfectly, providing a truly premium appearance. It also allows for some innovative design concepts that simply wouldn’t be available otherwise

Covering everything from custom built presentation cases all the way through to full colour printed retail boxes, presentation foam can be used to enhance your products at any stage in the buying cycle.

Free Guide: 3 hacks to improve your sample cases

Free Guide

3 Psychological Hacks to Enhance Your Sample Cases

Get your free guide to discover 3 psychological hacks to grab attention and out-perform your competition

06: GWP Protective.

Why use GWP Protective for your presentation foam?

For over 25 years, the sole focus of GWP Protective has been the creation of fabricated foam products. Over this time, the skills, knowledge and expertise built up ensures that virtually any foam product you need can be expertly designed and manufactured for practically any application.

Operating a clean, well equipped production facility equipped with the latest CAD software ensures the perfect environment for creating foam for retail and consumer applications where appearance is paramount.

Case and foam design
GWP Protective have an extensive team of designers utilising the latest tools and software - ensuring your presentation foam creates a real visual impact

By working with GWP Protective, you will be allocated a dedicated advisor and designer that will be able to offer impartial guidance and advice at every stage of the process.

From concept through to prototype and finished product, your expectations will be exceeded while a commercial focus is maintained to ensure the maximum possible impact for your business.


Find out more about luxury presentation foam

If you and your business could benefit from improved presentation during sales pitches, brand differentiation in retail spaces, or simply wish to improve the aesthetics of your foam packaging, please speak with us at GWP.

Phone GWP Protective

01722 416 440

Mon – Fri 08.30 – 17.00

Email GWP Protective

[email protected]

Email a case / foam expert

Could using presentation foam help your sales, brand awareness and business success?

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GWP Group - Innovators in Protective Packaging
Contact Information:

GWP Protective. Unit 1 Hurricane Close, Old Sarum, Salisbury, SP4 6LG, GB

TEL: 01722 416 440 | FAX: 01722 416 420
EMAIL: [email protected]

Business Hours: 08.30 a.m. to 17.00 p.m. Monday to Friday

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