Free checklist to prepare your business for Christmas

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A six-month, 60-point checklist for the festive sales period

Even with the inflation and the cost of living crisis making retail and online shopping behaviours more challenging to predict, one thing remains certain – that Christmas will be the busiest trading period for virtually all businesses.

Data from The Telegraph suggests that the average British family will spend as much as £800 on Christmas presents alone.

This guide provides a 6-month, 60-point checklist (starting in August) of the critical points you should consider and the tasks to undertake at every step of the way. These points can provide a successful framework to ensure you are well-placed to drive sales, win market share, and boost brand loyalty and repeat business.

It is absolutely crucial that your company is ready to take advantage of the huge increase in sales volume during this period. And there are many factors for businesses to consider when planning and executing strategies related to successful Christmas trading.

Download your guide to learn the following

How to ensure your logistics and fulfilment can cope with the increased pressure.
Promotional and seasonal planning.
How your packaging can play a crucial role.
Why (and how) your service and support levels should exceed expectations.
Why you should analyse your competitors – and your own – performance.

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