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Christmas packaging facts and waste statistics (2026 update)

Matt Dobson: Last Updated 10th November 2026
Posted In: Environment | Guides and Advice
https://www.gwp.co.uk/author/Matt-Dobson/ xx 31179

UK Christmas statistics

Over 100 facts about Christmas packaging and waste

If you’re interested in consumer behaviour or concerned about the environmental impact of the festive season, then these Christmas packaging facts and waste statistics are for you.

Barely believable Christmas packaging facts include that approximately one billion Christmas cards are thrown away every year. Based on the idea that one tree could produce 3,000 Christmas cards, we would require the space of 77 football fields to replant the amount we use each year. As much as 114,000 tonnes of plastic packaging is thrown away in the UK alone over the holiday season, that’s the equivalent of the weight of 650,000 reindeer. UK Christmas waste statistics suggest a typical household generates over three black bags’ worth of packaging waste at Christmas.

Yet it is easy to forget about packaging during the festive season.

In this article, we’ll present a comprehensive selection of Christmas packaging facts, organised into several topics for 2026. There are several tips on minimising waste and increasing recycling, too.

Brown cardboard Christmas packaging decorated with a red bow
With so much excitement surrounding many elements of Christmas, people can easily overlook the packaging (and the recycling of it).

Contents

Christmas in numbers

The top 10 Christmas packaging waste facts

The top 10 Christmas packaging waste facts for 2026 are:

Christmas card and packaging facts

How many Christmas cards are sent each year in the UK?

The Royal Mail said that the amount of letters sent during the holiday season fell by 7% in 2024 from 1.8 billion to 1.65 billion. However, despite the number of card being bought, the price has gone up.

Other Christmas card and card packaging facts include:

Xmas packaging facts
The amount of Christmas cards sent in the UK each year could cover Big Ben 260,000 times!

Wrapping paper waste statistics

How much wrapping paper is used at Christmas?

Consumers in the UK use around 227,000 miles of wrapping paper each year, with the average household using four rolls of wrapping paper, and over 83km2 of wrapping paper ending up in the bin.

Other statistics on wrapping paper include:

  • The amount of wrapping paper the UK uses has reportedly dropped since 2016, when it was enough to wrap around the world 22 times.
  • However, Brits still bin the equivalent of around 108 million rolls of wrapping paper each year.
  • A large proportion of wrapping paper can’t be recycled because it contains plastics, such as glitter or laminates.
  • Traditional Christmas colours used on gift wrap are greens, reds, and golds, but did you know the human eye can distinguish more shades of green than any other colour?
Surprising Christmas packaging facts
Just how much Christmas packaging is used - and ends up as waste - is very surprising.

How many rolls of Sellotape are sold at Christmas?

Estimates indicate that the UK uses around 40 million rolls of Sellotape each Christmas. On average, each household uses a roll and a half of sticky tape each. As a whole, the UK uses a million rolls of tape on Christmas Eve alone.

It is estimated that 1.6 million miles of Sellotape is used in the UK at Christmas time. To put this into perspective, this could wrap around the world 66 times.

Christmas gift packaging (and spending) facts

How much does the UK spend on Christmas gifts?

An average adult was expected to spend on average £514 on Christmas gifts in 2025, with total spend expected to be £28.6 billion across the UK.

Other facts on UK spending on Christmas gifts include:

How much packaging is generated by Christmas gifts each year?

Estimates suggest that only 1% of overall household packaging is dedicated to toy packaging, and around 80% of toys utilise card and paper packaging, which are mostly recyclable.

Similar Christmas packaging facts also include:

  • The PlayStation 5 sold 5 million units during the Christmas period in 2024, generating approximately 11,400 tonnes of packaging waste.
  • The Nintendo Switch was one of the most popular Christmas gifts of 2024, with sales of 82 million units and 1,359.80 million games.
  • At least one of the gifts that you order online will likely use bubble wrap as a protective layer for shipping (inside the outer eCommerce box), but did you know its original purpose was as textured wallpaper?
  • People in the UK use 189 million batteries over the Christmas period and throw away seven million batteries during this time.
  • In the UK, it is estimated that 30 million toys gifted for Christmas are neglected by March.
Christmas toy packaging
Estimates suggest that only one per cent of household packaging is toy packaging.

How many unwanted Christmas gifts are given each year?

An estimated three in five Brits receive unwanted gifts at Christmas, equating to around 31 million adults, with total spend on unwanted gifts estimated to be £1.27 billion.

Of all purchases made over the Christmas period in the UK, only 1% will still be in use six months after the big day.

Christmas gift statistics
Every year, as much as £42 million worth of Christmas gifts are unwanted (and sent to landfill).

Christmas packaging waste statistics

How much waste is produced at Christmas?

The UK typically produces and discards an additional 30% of waste throughout the festive period compared to the rest of the year, with typical UK households discarding over three and a half black bags of festive packaging. More than 100 million bags of waste are sent to landfills each Christmas.

Other shocking Christmas waste statistics include:

Christmas waste landfill
A huge percentage of the plastic packaging generated at Christmas ends up in landfills.

Plastic waste at Christmas

Although the amount of plastic waste over the festive period has fallen over the last decade, from 125,000 to 105,000, but this still equates to 200,000 polar bears.

Other plastic waste facts to consider this Christmas include:

Recycling plastic bottles
Just one recycled plastic bottle saves enough energy to power a 60W light bulb for six hours.

How many Christmas trees are wasted each year?

The seven million Christmas trees that are purchased each year in the UK generate around 12,000 tonnes of waste. Around 14% of people also discard their artificial Christmas trees in any given year.

Similar facts on Christmas tree waste include:

christmas waste facts
As many as 8 million Christmas trees are thrown away yearly - including 14% of people using artificial trees.

Christmas recycling facts

General Christmas recycling facts

With the introduction of the Plastic Packaging Tax and the Extended Producer Responsibility (EPR) legislation, tax bills for the disposal of materials such as plastic, cardboard, and foil are increasing.

Other Christmas recycling facts to consider include:

Packaging and teh environment
Driving one mile less per day would save enough energy to make a household's entire packaging (used in a year).

Facts on paper recycling in the UK

The average family throws away six trees of paper each year. Yet, recycling all of the paper an average family uses would require 70% less energy than making it from raw materials. Every UK council accepts paper for recycling, while 98% also accept card material for recycling.

Other statistics on paper recycling include:

  • For every tonne of paper recycling, you save 17 trees, 18.7 square feet of landfill space, and a vast 4,000 kilowatts of electricity.
  • Hallmark, a manufacturer of gift wrap and greeting cards, have stated their 100% commitment to sourcing raw materials from sustainable sources.
  • UK councils reject bins containing glitter altogether, deeming the entire load ‘contaminated’. Glitter can clog up recycling machinery and contaminate the recycled material (which becomes unsellable).
Christmas packaging info
The amount of card packaging used each year in the UK would stretch from London to Lapland and back 103 times!

Glass recycling facts

Research shows that 13,350 tonnes of glass are thrown away each year, and recycling that glass alone would be equivalent to taking 1,300 cars off the road.

Other glass recycling facts relating to Christmas include:

Christmas bottle packaging
A glass blower's lungs are approximately 750ml in capacity - which is why even modern wine bottles come in this size.

Recycling cans and aluminium

When you recycle aluminium cans in the UK, they’re melted down and transformed into solid aluminium ingots (the raw material used to make new cans).

This process is known as closed-loop recycling. A single drink you recycle today could be back on the shelf as a fresh can in just 60 days, and you can recycle aluminium tins and cans over and over with no limit.

Christmas food (and packaging) facts

How many turkeys are eaten at Christmas in the UK?

Estimates suggest that UK consumers buy and eat 10 million turkeys each Christmas. One-third of these will be fresh, and the rest will be frozen. This equates to 3,000 tonnes of plastic turkey packaging.

Other statistics on turkey consumption at Christmas (and its packaging) are as follows:

  • UK residents cook 19,000 tonnes of turkey over the festive period.
  • UK consumers typically use over 4,500 tonnes of tin foil when preparing and storing turkey and other Christmas foods.
  • Approximately 66% of people admit to buying far more food than they need during the Christmas season.
  • Research shows that cooking a Christmas dinner costs £7 to £10 in energy, this is almost double a regular roast chicken meal.
  • The energy used to cook Christmas turkeys in the UK is enough to power 23,500 homes.
A turkey alongside Christmas food packaging
Estimates suggest that 10 million turkeys are consumed in the UK each Christmas.

How many Brussels sprouts are eaten at Christmas in the UK?

There are sales of approximately 750 million individual Brussels sprouts leading up to Christmas, and 25% of the entire year’s sprout sales are in the two weeks before Christmas. Estimates indicate that 50 million sprouts are thrown away every year.

Other barely believable Brussels sprouts facts include:

  • The area required to grow sprouts eaten at Christmas (the majority of which are sold in single-use plastic bags) is the size of around 3,420 football fields.
  • If you lined up all of the sprouts that the UK buys over the festive period, they would stretch from London to Sydney.
  • Approximately 70% of the UK population carries a gene that makes the brain more sensitive to sharp and bitter flavours, resulting in a dislike of the taste of sprouts.
  • The sprouts that go to waste at Christmas could power a home for three years.
A large number of Brussels sprouts facts
Love or hate them, many Brussels sprouts (and their packaging) become waste each Christmas.

How many mince pies are eaten in the UK?

The UK eats around 800 million mince pies each year, and one million mince pie cases equate to one tonne of aluminium material, meaning the use of 800 tonnes of aluminium for their packaging.

Other Christmas food consumption statistics

Other Christmas food consumption statistics include:

Christmas food waste facts (UK)

How much food is wasted at Christmas

As many as 42 million dishes worth of Christmas food are wasted each year in the UK. Approximately 60% of consumers admit to buying more food than they need during the Christmas season, leading to the disposal of 263,000 turkeys, 7.5 million mince pies, 740,000 portions of Christmas pudding, 17.2 million Brussels sprouts, 11.3 million potatoes, and 9 million carrots.

Other facts and statistics on Christmas food waste, many of which are astonishing, include:

A place setting at a Christmas party
A mind-boggling amount of Christmas food becomes waste each year (also resulting in lots of unnecessary packaging).

How much do Brits drink at Christmas?

How much drink packaging is used at Christmas?

Retailers experience a 17% increase in the sales of soft drinks during the festive period.

Besides this, other facts on drinks and their packaging around Christmas time include:

  • Recycling one aluminium can saves enough energy to run a set of Christmas tree lights for two hours.
  • Although a common belief is that Santa only started wearing red because of Coca-Cola, this is actually a myth.
  • The amount of beer consumed in the UK over the festive period could fill 57 Olympic-sized swimming pools. This equates to about 250,000,000 pints of beer.
  • Around 57% of adults binge drink on Christmas Day, meaning they will drink six or more units for women or eight or more units for men.
  • During December and January, UK residents dispose of 13,350 tonnes of glass (from wine and other bottled drinks) each year.
  • Most UK councils collect glass for recycling, with over 50,000 bottle banks available nationwide.
  • Every tonne of recycled glass prevents the release of approximately 246kg of CO2 into the atmosphere.
Christmas drink packaging
The average UK resident drinks some form of alcohol by just after 11.00 am on Christmas day.

Weird and wacky Christmas facts

Unusual Christmas statistics

Some of the more unusual Christmas packaging facts include:

Packaging facts

A few other facts about packaging

Although often seen as boring (or overlooked altogether), there are some surprisingly interesting facts about packaging you might like:

Ecommerce loyalty
Packaging is one of the key tactics businesses can use to drive ongoing loyalty amongst customers (particularly online shoppers).

Christmas recycling tips

How to reduce the harmful effects of Christmas packaging

Up to 80% of our household waste can be recycled or reused, and by taking some simple steps, we can all reduce the environmental impact of Christmas.

The top tips for recycling at Christmas are:

  • Is the recycling bin filling up too quickly? Save on space by dropping items at your local recycling centre on your way to work or dropping the kids off at school.
  • Save more space by flattening cardboard boxes and cartons.
  • Remove the bows and ribbons before recycling wrapping paper, as flattening it into a neat pile also saves you space.
  • You should empty all food from card, paper, glass, and tin packaging to prevent the risk of rejection at the recycling facility, although you don’t need to be overly thorough.
  • You should not recycle any glitter-covered card or paper.
  • You can’t recycle all types of wrapping paper. The easiest way to determine this is to scrunch the wrapping paper in your hand; if the paper remains scrunched, it is recyclable, but if it springs back, it will likely have a plastic film covering it that can’t be recycled.
  • All plastic bottles can be recycled, including those used for shampoos, body washes, and cleaning products.
  • It’s not just cans and tins that you can recycle; most metallic items are also recyclable (this includes empty deodorants and kitchen foil).
  • Make it easier for loved ones to recycle by wrapping your gifts in brown paper and jazzing it up with stamps, ribbons, or similar items. Alternatively, you can source 100% environmentally friendly and recycled wrapping paper from various companies.
Christmas packaging info
Using the "scrunch test" on wrapping paper can help to determine whether you can recycle it.

Ho ho ho

Merry Christmas from everyone at GWP

With that, the only thing left to say is that from everyone here at GWP, we wish you a very Merry Christmas and a Happy New Year.

Hopefully, you found these Christmas packaging facts and waste statistics interesting, and enjoy the festivities!

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Further reading

Important note

This article is a round-up of statistics and figures from various sources from across the web. Please note that the figures themselves have not been researched or verified by GWP Group ourselves. The original sources of the statistics have been included for your reference.

About the author

Matt Dobson, GWP Group Marketing Manager

Matt Dobson

Marketing Manager | GWP Group

Matt joined GWP in 2012 as Marketing Manager, and is now involved with sustainability and the promotion of Macfarlane’s manufacturing businesses.

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